Your website isn’t always the start of someone’s search, but it’s most often the destination. You need a beautiful website that’s optimised to perform well on the search engines, and in the hands of your prospective buyers, sellers, landlords and tenants.
Within minutes of signing up, you’ll be setting up the colour scheme, fonts and imagery to accurately reflect your unique real estate brand. Hello instant gratification!
An intuitive property search facility is built into the DNA of your website and is specifically designed to help users search and filter through your real estate listings quickly and easily.
Your website will be able to promote residential, commercial, agricultural, new development and holiday letting listings.
There are over 60% of users searching for property on their smartphones and other mobile devices. It’s vital you offer your website visitors a truly mobile-first property search experience that takes advantage of geo-location and device-specific functionality like WhatsApp.
Prop Data will optimise your website for all property-related keywords and phrases that are relevant to your listings and geographic areas of operation with the purpose of improving your rankings in search engine results.
Monitor your website's performance with Google Analytics and Prop Data's monthly Insights Report that tracks and analyses your website’s traffic, conversion rates and leads.
Search
If a website can’t be found, it doesn’t exist. Our search add-ons will improve your visibility on Google, and its partners, to ensure that your website can be found when and where buyers, sellers, landlords and tenants are looking for you.
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Your Google Search Ad Campaign needs constant care and attention to keep bringing in clicks and leads. We ensure your campaign is in tip-top shape by finding new keywords, testing your ad text, and tracking its progress.
Your Google Display Ad Campaign needs constant care and attention to keep bringing in clicks and leads. We ensure your campaign is in tip-top shape by fixing issues related to bidding, targeting, conversion tracking, re-marketing or campaign set-up.
Boost your online presence with a Google Business Profile. It helps you connect with clients across Google Search and Maps. We can set up and optimise your listing with your contact details, address, social media platforms, office hours, and more.
Ongoing search engine optimisation ensures you lead the charge in Google rankings. We maintain your website by adding (and revising) site index submissions, meta tags, page titles and links. We also provide advice you can use to help your website perform at its best.
Property marketing through email is one of the most powerful, cost-effective and measurable forms of direct marketing. Send new listing notifications, promote featured listings, publish property news and advice articles and keep in regular contact with your clients through a monthly email newsletter.
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Raise your hand (and enquire now) if you want a fantastic promo email. We can help promote your upcoming event, special offer, or important announcement. Our responsive design will ensure you stand out in a crowded inbox.
Email signatures are a killer way to close your emails. They help you educate and convert clients with essential info. Prop Data can personalise yours to include company branding, contact details, office addresses, photographs, and much more.
Keep in touch with clients and share valuable content tailored to their needs. It’s easy with our automated email newsletter. Get a custom-branded template that shows off your latest listings, news articles, special offers, and more.
Social media
Your customers spend over 2hrs a day on social media! As a real estate agency, social media is no longer a “nice-to-have”. With such a huge following, they’re a pivotal part of your strategy. Let Prop Data help you shine in the world of hashtags, likes, trending topics and shares.
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Facebook has a huge audience. With a Facebook page, they can discover all the terrific real estate listings and services you offer. We create a feed to your page, and post your new listings and news to your Facebook page.
You have things to do. Staying glued to your Facebook ad isn’t one of them. Once your Facebook ad is up and running, we can continue optimising it, monitoring its progress, and reporting back so you’re always in the know.
In partnership with
Content
Not a word wizard? No problem! Leave it to our creative copywriters to establish you as the local property expert by creating and distributing relevant, original and valuable real estate marketing content on your website, email and social media channels
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Posting daily on Facebook can help attract and nurture leads. Our team will put together a strategy to meet your goals. We’ll design and share posts people will love to see on their timelines. As your community grows, we’ll manage page interactions.
Online you’re fighting for attention. Quality content helps you rank on searches, position yourself as an expert, and convert leads into clients. We write content that gets you results. Opt for 600-word pieces to provide quick, engaging reads.
Creative
Your brand is one of the most important investments you will make in your business. It, together with your service, is going to be your biggest differentiator. Work with our designers to create a unique reflection of your culture, services, and real estate company's branding.
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Get the building blocks for a brand people love, respect, and remember. This includes a logo, letterhead, business card, and board design. Together, they’ll help you display your unique personality in a competitive real estate industry.
You’ve only got one chance to make a brilliant first impression. Set the right tone with a logo that’s memorable and inspires brand loyalty. We can create a fresh design or give your current logo a much-needed facelift.
Get more leads with Prop Data Marketing
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