New cover image: An enticing image of Shelley Residential’s office was added to highlight the company’s professionalism and appealing working environment.
Logo: This was added for instant brand recognition.
Reviews: All reviews — positive and negative — were responded to. Prop Data ensured all positive reviews were shown appreciation, while negative reviews were asked to get in touch with the business to rectify any issues.
Health and safety: Prop Data included information related to the company’s commitment to COVID-19 health and safety protocols: “appointment required”, “mask required”, “staff wear masks”, and “staff required to disinfect surfaces between visits”.
Appointments: A WhatsApp link was added so clients can conveniently contact Shelley Residential directly on the platform.
Products: Prop Data added Shelley Residential’s most popular development listings. All their buyer and seller services were also included to showcase what the business has to offer. Prop Data provided both the design for the thumbnails and copy.
Categories: Relevant categories related to the business were added to help Google understand what kind of business Shelley Residential runs. In this way, their listing has a better chance to appear for the right searches.
Questions and Answers: Prop Data responded to the current question. Besides showing Shelley Residential’s attentiveness, this has the potential to create a lead.
Description/From the business: This section was updated to reflect the business’s areas of specialisation, services, and selling points that make them the go-to agency.
Posts: Prop Data replicated posts from Facebook on Shelley Residential’s listing. These include properties for sale and on show, reduced prices, sold properties, client reviews, company events, and more.
1 March 2022 to 30 April 2022 vs 1 March 2021 to 30 April 2021*
Google Business Profile is an important tool to attract, inform, and engage potential clients. In just two short months, Prop Data’s optimisations helped Shelley Residential’s listing increase engagements, drive brand awareness, and enhance its prominence in searches.
Interactions
Views
Searches
Calls
Direction requests
Photo views (vs competition)
This shows as a listing of three business options in Google search results when you search for businesses near you or in a particular area.
+4.1% (vs Mar 2021–Apr 2021)These are tracked when people call, message, make bookings, ask for directions, and more from a profile on Google.
People viewed your Business Profile+112.7% (vs Mar 2021–Apr 2021)
Searches showed your Business Profile in the search results+210.3% (vs Mar 2021–Apr 2021)Views: This tracks the number of unique visitors to a profile.
Searches: This tracks the number of searches showing a profile in search results.
+83.3% (vs Mar 2021–Apr 2021)This tracks the number of clicks made using the Call button on a profile.
+6.3% (vs Mar 2021–Apr 2021)This tracks the number of unique customers who request directions to a business by tapping on the Directions button.
This tracks the number of times a business’s photos have been viewed, compared to photos from other businesses.
*Google Business Profile’s insights provide monthly and year-by-year comparisons for specific time periods. These are the time periods compared for this case study.
Our Google Business Profile is always ‘on’. But, thanks to Prop Data, we have a profile ready to assist clients. By including all our information, brand elements, and engaging posts, we’re seeing great results.
