The #1 real estate CRM management system for your business

Prop Data’s real estate CRM management system simplifies your work with a suite of powerful tools. It connects all your data and amplifies your marketing, sales and operational efforts across your real estate business. Confidently store, access, and manage your agent details, property listings, contacts & leads as well as important documents and more.

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What Manage Offers



Skip the stress of knocking on doors. With data intelligence integrated from Lightstone, you can canvass homeowners based on their propensity to sell using AI modelling and Lightstone’s enriched data sets collected over many years. Prop Data Manage uses data-driven models to help you find POPIA-compliant mandates. New leads, here you come!



Get praise for your appraisal. Manage lets you send automated online comparative market analysis presentations using industry-leading data from our trusted partner Lightstone as well as from your own comparable listing databases. It’s an easy way to communicate the right price for your client, quickly and accurately. Customise the presentation format with your own unique layout approach to ensure your brand consistently stands out from the rest of the pack.



You can capture and manage residential, commercial, agricultural, holiday letting and projects (new developments/estates) listing data and media files globally, all housed within an end-to-end framework of relational data and workflow processes. And, you’ll get a live overview to keep track of their performance at all times.



Give your real estate listings exposure, without the effort. Our system lets you publish listings across property portals, online classifieds, social media marketplaces, and performance marketing networks. And manage both inbound and outbound leads seamlessly from these platforms.



Prop Data Manage spreads the word about your property listings with email alerts. Your client database will get notifications for their subscribed matches, show days, and price drops. Helping them buy, let, or invest in property has never been easier.


Leads & Contacts (CRM)

Make lead management a breeze. When you receive leads, you can route them automatically to your team, track their activity via live performance and feedback reports and send hyper-targeted messaging, and related property matches. All in one place! Manage a central database of all your contacts over time along with their property requirements and important related information, notes & activities.  Plus, you can take your sales process and marketing automation to the next level with Prop Data as your HubSpot Platinum partners. We provide a seamless setup, integration and inbound strategy solution.



When it comes to referrals, never miss a beat. Our system empowers your team to share lead data with a few clicks. That’s less time for admin and more time to seal deals. Backed by comprehensive reporting and notification communication, your network will be sure to take advantage of every possible transaction opportunity.



Manage offers the tools to grow your business. Upload content, send newsletters, or create Flow dynamic social media ads linked to your listings and agency or property practitioner profiles. Harness bulk mailing templates and bulk mail your contact database with hyper-targeted listing or custom template content, using tags and comprehensive filtering. You can rest assured that it’s all POPIA and GDPR compliant. And everything you need to attract, close, and convert leads.


Mandate Feedback

See all marketing and viewings exposure at a glance so you can make strategic changes. You can then seamlessly inform your client in real-time of the performance of their mandate via our unique web-driven feedback report.



Take action with your transactions! Manage your agency’s deals with detailed data capture and commission structures. And do it all while keeping track of their transfer progress using our unique deal tracker machinery. You can choose from numerous reporting mechanisms for commission payouts or performance monitoring per deal, agent, team, branch, or franchise.

Dashboarding & Reporting

Whether it’s keeping tabs on portal leads or the quality of your listings, our dashboards and modular reporting engines give you key insights into your business at franchise, branch, or property practitioner level. You can access and filter comprehensive property and contact details and generate your very own one-liner listing or graphical lead reports in Excel or PDF format. Need specific reports? No problem! Manage offers custom reporting for all modules based on your unique data formatting and rendering requirements.


Move across, seamlessly

Migration & data import

Our friendly project team has years of experience assisting clients to migrate their data from numerous platforms. Your listing, lead, and contact data can all be seamlessly imported so that nothing falls through the cracks and your business can continue to run smoothly.

Make it yours

Style the management interface with your own brand colours and logo, set default company settings and regionalisations and control 3rd party platform integrations all from an intuitive interface. Our Manage platform truly is the online home for your agency.

Get training & support

It’s your system and we want you to be great at using it. We offer free remote training with onboarding as well as regular webinar style refresher sessions. Remote support backed by 20 years of industry experience. From 08h00 to 17h00, Monday to Friday, our team is just a call, live chat or email away.

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