Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The 80/20 Rule: Invest Wisely in PPC

Posted by Megan Prior in Search on 14 March 2018

Tags: adwords, analytics, paid search, ppc

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly it is easy to waste money on campaigns that won’t yield great returns. To avoid squandering precious advertising spend, you have to identify and evaluate what works and what doesn’t.

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SEO vs PPC: Owning vs Renting Your Lead Generation

Posted by Megan Prior in Search on 07 March 2018

Tags: lead generation, paid search, ppc, seo

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers continually come up with new theories as to which one of these practices is more beneficial. Basically, when it comes to boosting traffic to your real estate website, you have two available options: pay-per-click or search engine optimisation.

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A Better Way to Introduce Yourself as an Agent

Posted by Megan Prior in Content on 13 February 2018

Tags: content marketing

A personal agent profile is something that is often overlooked until you urgently need to send one to a prospective client and you have to come up with one on the spot. As more prospects start their search online – your bio is vital to your success. Even if a buyer or seller decides to use your agency, how certain are you that they will want to work with you instead of another agent? A well-thought-out, short agent bio is a prominent tool for generating more clients. So in order to attract more business and be the agent, they want to work with you have to have a killer agent bio.

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Talk the Talk in 2018 – Part 1

Posted by Melissa Naidoo in Search on 10 January 2018

Tags: content marketing, glossary, internet marketing, seo, ux

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing. Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand. Click through and bookmark the first post in our two part series of essential internet marketing terms.

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An Evolving Brand : Case Study

Posted by Prop Data in Creative on 15 November 2017

Tags: branding, design

There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around, contemporary society, in something so dated (Disclaimer: tie-dye t-shirts may never have been fashionable). Your brand, like anything that is designed, will also become dated over time. It’s vital to work with a studio and evolve your brand as your audience's expectations change.

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The Art of Creating an Unforgettable Real Estate Brand

Posted by Megan Prior in Creative on 08 November 2017

Tags: branding, design

Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no one is the same. When you tell your story, you are presenting yourself to the public in a way that will differentiate your real estate business from your competitors. To effectively convey your message and to build a powerful real estate brand, you must first determine who you are as a business and then back it up with a memorable visual brand identity.

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