Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The Future of Email Marketing for the Property Market

Posted by Keisha Singh in Email on 09 May 2018

Tags: email alert, email marketing, email newsletter

With approximately 269 billion emails sent each day between businesses and everyday people, email marketing continues to transform in new and better ways. For real estate companies looking to tap into this platform or improve their already existing presence, it is imperative to adapt to changes taking place, and in the process, attract, engage and convert audiences into high-quality leads. 

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The 80/20 Rule: Invest Wisely in PPC

Posted by Megan Prior in Search on 14 March 2018

Tags: adwords, analytics, paid search, ppc

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly it is easy to waste money on campaigns that won’t yield great returns. To avoid squandering precious advertising spend, you have to identify and evaluate what works and what doesn’t.

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SEO vs PPC: Owning vs Renting Your Lead Generation

Posted by Megan Prior in Search on 07 March 2018

Tags: lead generation, paid search, ppc, seo

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers continually come up with new theories as to which one of these practices is more beneficial. Basically, when it comes to boosting traffic to your real estate website, you have two available options: pay-per-click or search engine optimisation.

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A Better Way to Introduce Yourself as an Agent

Posted by Megan Prior in Content on 13 February 2018

Tags: content marketing

A personal agent profile is something that is often overlooked until you urgently need to send one to a prospective client and you have to come up with one on the spot. As more prospects start their search online – your bio is vital to your success. Even if a buyer or seller decides to use your agency, how certain are you that they will want to work with you instead of another agent? A well-thought-out, short agent bio is a prominent tool for generating more clients. So in order to attract more business and be the agent, they want to work with you have to have a killer agent bio.

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