Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Use Facebook Ads To Target Your Real Estate Audience

Posted by Michaila Pirie in Social on 14 March 2017

Tags: facebook, social media

Are you curious about the adverts you’ve been seeing in your Facebook News Feed? Have you ever considered diversifying your real estate advertising strategy by taking advantage of Facebook’s advertising options? With over 5 new profiles created every second, and with over 1.8billion users, Facebook allows real estate agencies the perfect opportunity to get their ads in front of their desired target audience at a very cost effective price. 

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5 Facebook Benefits for Real Estate

Posted by Janice Naidoo in Social on 07 March 2017

Tags: facebook, online marketing, social media

The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels. 

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Use Paid Search to Reach your Clients

Posted by Michaila Pirie in Search on 14 February 2017

Tags: adwords, google adwords, paid search

Paid Search is a cost effective and highly scalable form of online advertising which is designed to connect you with clients who are actively searching online for your properties and services. This is because Paid Search platforms enable you to bid on a cost-per-click basis for advert placements within the search engine results pages, by allowing you to sponsor a list of keywords related to your real estate business. Therefore, whenever a prospective customer uses a search engine to search for your services, your advert may be shown in the search results. 

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Drive More Organic Traffic from Google

Posted by Robert Cerff in Search on 08 February 2017

Tags: content marketing, google

Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads. 

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Reminder Advertising: Keep them Coming Back throughout 2017!

Posted by Keisha Singh in Email on 26 January 2017

Tags: Automated Newsletter, Custom Homepage, email marketing

The best way to keep your real estate brand at the forefront of your customer’s mind and drive traffic back to your website on a regular basis is to employ reminder advertising. This highly effective marketing strategy typically consists of sending out brief messages to your target market on a regular basis with the objective of reminding your customers about your real estate brand and services and then driving them back to your website.

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5 Ways to Boost your Website’s Conversion Rate in 2017

Posted by Keisha Singh in Content on 17 January 2017

Tags: content marketing, online marketing

The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing. 

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7 Real Estate Web Design Predictions for 2017

Posted by Keisha Singh in Creative on 29 November 2016

Tags: branding, design

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first website back in 1999. Therefore, as 2016 draws to an end and the New Year fast approaches, we decided to take a look into the future and identify the 7 most pronounced web design trends we anticipate for the real estate industry in 2017.

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The Do's and Don'ts of Real Estate Branding

Posted by Keisha Singh in Creative on 14 November 2016

Tags: branding, design, tips

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the most important investments for any estate agency. Therefore, whether you are creating a new brand from scratch or redeveloping an existing one, you need to consider a few simple branding ‘do’s and don'ts’.

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What’s The Point of Real Estate Branding?

Posted by Keisha Singh in Creative on 07 November 2016

Tags: creative showcase, marketing

Branding is largely thought to be the logo design of a business and although this is an important element, a brand is so much more than this. Branding involves the entire process of creating a unique identity for your real estate company in the consumer’s mind with the aim of differentiating yourself in the marketplace to attract and retain loyal customers. Therefore, in today’s hyper-competitive real estate market - where you can only differentiate yourself by your service delivery and your brand - effective branding is more important to the success of your company than ever before. 

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Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

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