Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

7 Real Estate Web Design Predictions for 2017

Posted by Keisha Singh in Creative on 29 November 2016

Tags: branding, design

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first website back in 1999. Therefore, as 2016 draws to an end and the New Year fast approaches, we decided to take a look into the future and identify the 7 most pronounced web design trends we anticipate for the real estate industry in 2017.

Read More

The Do's and Don'ts of Real Estate Branding

Posted by Keisha Singh in Creative on 14 November 2016

Tags: branding, design, tips

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the most important investments for any estate agency. Therefore, whether you are creating a new brand from scratch or redeveloping an existing one, you need to consider a few simple branding ‘do’s and don'ts’.

Read More

What’s The Point of Real Estate Branding?

Posted by Keisha Singh in Creative on 07 November 2016

Tags: creative showcase, marketing

Branding is largely thought to be the logo design of a business and although this is an important element, a brand is so much more than this. Branding involves the entire process of creating a unique identity for your real estate company in the consumer’s mind with the aim of differentiating yourself in the marketplace to attract and retain loyal customers. Therefore, in today’s hyper-competitive real estate market - where you can only differentiate yourself by your service delivery and your brand - effective branding is more important to the success of your company than ever before. 

Read More

Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

Read More

8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

Read More

Connect With Your Clients Through Your Facebook Page

Posted by Janice Naidoo in Social on 09 October 2016

Tags: facebook, social media

To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.

Read More

Is Your Property Website Secure?

Posted by Keisha Singh in Websites on 27 September 2016

Tags: internet marketing

In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.

Read More

The Value of Your Property Website’s Content

Posted by Keisha Singh in Content on 20 September 2016

Tags: content marketing

The content you publish on your property website is the most valuable asset to your real estate brand’s online presence. Firstly, good content will better engage your website visitors, keep them on your website for longer, improve the number of page views, reduce your website’s bounce rate and ultimately improve your website’s conversion rate and result in more high quality leads. Secondly, original content that is property related and geographically specific to your areas of operation will also boost your search engine visibility and drive high quality traffic to your website from Google and other major search engines. Finally, informative content will not only educate your website visitors but it will help position your real estate brand as a local property expert and a valuable online resource for local property information.

Read More

7 Property Website Essentials

Posted by Keisha Singh in Websites on 13 September 2016

Tags: Custom Homepage, content marketing, custom websites, design, mobi, mobile web

The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.

Read More

7 Ways To Better Manage And Convert Your Leads

Posted by Michaila Pirie in Management on 23 August 2016

Tags: custom websites, marketing

Real estate agencies spend a significant amount of time and money on both their traditional and digital marketing efforts in order to reach, engage and ultimately convert prospective property buyers, tenants, landlords and sellers into high quality leads. However, despite the high cost and considerable effort that goes into the acquisition of a lead through various marketing and advertising activities, such as boards; show-houses; newspaper adverts; brochures; property portals; websites and email newsletters, to name but a few, many real estate companies fail to effectively manage their leads and as a direct result they miss out on many opportunities to convert their leads into a deal.

Read More