Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

An Evolving Brand : Case Study

Posted by Prop Data in Creative on 15 November 2017

Tags: branding, design

There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around, contemporary society, in something so dated (Disclaimer: tie-dye t-shirts may never have been fashionable). Your brand, like anything that is designed, will also become dated over time. It’s vital to work with a studio and evolve your brand as your audience's expectations change.

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The Art of Creating an Unforgettable Real Estate Brand

Posted by Megan Prior in Creative on 08 November 2017

Tags: branding, design

Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no one is the same. When you tell your story, you are presenting yourself to the public in a way that will differentiate your real estate business from your competitors. To effectively convey your message and to build a powerful real estate brand, you must first determine who you are as a business and then back it up with a memorable visual brand identity.

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Insight into the World’s Largest Business Directory

Posted by Megan Prior in Search on 11 October 2017

Tags: seo

The way in which your real estate business is found by potential clients has changed drastically over the past decade. Traditionally, you would list your estate agency’s company details in the Yellow Pages and other print business directories or publish your contact details in the local Phonebook. However, the internet has changed all of that and has given the consumer free, easy access to information at their fingertips.

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Google My Real Estate Business

Posted by Megan Prior in Search on 04 October 2017

Tags: google business, google maps, local search, seo

These days, there are thousands of real estate websites and businesses online. With the amount of competition increasing daily, it is now more crucial than ever for your real estate brand and business to be found on Google, when users are looking for real estate services in your local area. As Google is still the single largest source of traffic for most real estate websites, one of the best ways to connect with prospective clients and be found online is to get listed with Google My Business.

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5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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Remarketing for Real Estate 

Posted by Megan Prior in Search on 07 September 2017

Tags: adwords, display ads, google adwords, online marketing

A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a house. As a property professional you know that this person could be a potential sale – if not today, then sometime in the future. But how do you remind that person about your real estate business and keep your brand front of mind until he or she is ready to buy? 

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Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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Stand Out by Creating a Personal Brand

Posted by Megan Prior in Websites on 10 August 2017

Tags: branding, custom websites, internet marketing

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and tenants now have thousands of agents to research and choose from online. With so many options available to them, how do you get prospective clients to pick you as the property professional they want to work with? 

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How to Write a Killer Company Profile

Posted by Megan Prior in Content on 11 July 2017

Tags: content marketing

Your company profile page is one of the most critical and frequently visited pages on your real estate website. When potential clients are deciding on whether or not to work with your business, they first want to know who you are, what you do and how your real estate services will benefit their property search or sale experience. Therefore, your company profile page provides an opportunity to connect with prospects, stand out from other players in the market and build your credibility as a real estate brand.

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Publish Content that Converts

Posted by Megan Prior in Content on 05 July 2017

Tags: content marketing, lead generation

Before you launch an expensive digital advertising campaign to drive more traffic to your website and generate more leads, you should first look at improving your website’s conversion rate. Conversion rate optimisation (CRO), is the process of making changes to your website to provide your visitors with an improved online property search experience with the purpose of ultimately improving the rate at which your website visits are converted into high quality leads. CRO is a relatively untapped real estate marketing opportunity and works on the premise that the more you improve the potential buyer or tenant’s experience on your website, the more leads you will generate. There are many factors that affect a website’s conversion rate, however, by simply improving the quality and quantity of content published on your website, you can greatly increase conversions and generate more leads without blowing your marketing budget. 

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