A personal agent profile is something that is often overlooked until you urgently need to send one to a prospective client and you have to come up with one on the spot. As more prospects start their search online – your bio is vital to your success. Even if a buyer or seller decides to use your agency, how certain are you that they will want to work with you instead of another agent? A well-thought-out, short agent bio is a prominent tool for generating more clients. So in order to attract more business and be the agent, they want to work with you have to have a killer agent bio.
It is one of the most frequently visited pages on your website. The first place prospective clients go to find out more about your services. And is one of the most important pages on your website. You guessed it. We are talking about your Company Profile.
Don’t let the swarm of technical terms intimidate you. Take the sting out of linguistics and dominate the world of internet marketing by learning these buzzwords. Click through and access the second post of our two part series on essential marketing terms.
By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing.
Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand.
Click through and bookmark the first post in our two part series of essential internet marketing terms.
There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around, contemporary society, in something so dated (Disclaimer: tie-dye t-shirts may never have been fashionable). Your brand, like anything that is designed, will also become dated over time. It’s vital to work with a studio and evolve your brand as your audience's expectations change.
Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no one is the same. When you tell your story, you are presenting yourself to the public in a way that will differentiate your real estate business from your competitors. To effectively convey your message and to build a powerful real estate brand, you must first determine who you are as a business and then back it up with a memorable visual brand identity.
The way in which your real estate business is found by potential clients has changed drastically over the past decade. Traditionally, you would list your estate agency’s company details in the Yellow Pages and other print business directories or publish your contact details in the local Phonebook. However, the internet has changed all of that and has given the consumer free, easy access to information at their fingertips.
These days, there are thousands of real estate websites and businesses online. With the amount of competition increasing daily, it is now more crucial than ever for your real estate brand and business to be found on Google, when users are looking for real estate services in your local area. As Google is still the single largest source of traffic for most real estate websites, one of the best ways to connect with prospective clients and be found online is to get listed with Google My Business.
Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.
A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a house. As a property professional you know that this person could be a potential sale – if not today, then sometime in the future. But how do you remind that person about your real estate business and keep your brand front of mind until he or she is ready to buy?