Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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5 Facebook Benefits for Real Estate

Posted by Janice Naidoo in Social on 07 March 2017

Tags: facebook, online marketing, social media

The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels. 

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Connect With Your Clients Through Your Facebook Page

Posted by Janice Naidoo in Social on 09 October 2016

Tags: facebook, social media

To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.

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Real Estate on Facebook: 10 Types of Content to Source

Posted by Robert Cerff in Content on 12 December 2014

Tags: facebook, marketing, online marketing, social media

The unwritten rule of social media is the 80/20 split.  That is 80% of your content should be about lifestyles, client interests and similar updates while only 20% of your content should be self-promotion.  Content can be difficult to create or source, so with this in mind, we have put together a list of 10 types of content to source and post for your real estate agency’s Facebook page.

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Facebook Advertising: The Secret to Quick Likes

Posted by Robert Cerff in Social on 28 November 2014

Tags: facebook, lead generation, marketing, online marketing, social media

You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts.  But, this isn’t happening quite a quickly as you would like it to.  Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.

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Tweet This

Posted by Robert Cerff in Social on 28 March 2014

Tags: social media, twitter

Twitter is an online social networking service that allows users to send and read short 140-character text messages, called tweets.  Registered users and read and post tweets but unregistered users are only able to read publicly available posts.  Tweets are publically visible by default, but users can restrict message delivery to just authorised followers.

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What is Social Media?

Posted by Robert Cerff in Social on 07 March 2014

Tags: facebook, google, linkedin, pinterest, social media, twitter

The best way to define social media is to break it down.  Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication.  In online terms, social media would generally be a website or application that not only offers you information but interacts with you.  This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.

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