Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

SEO vs PPC: Owning vs Renting Your Lead Generation

Posted by Megan Prior in Search on 07 March 2018

Tags: lead generation, paid search, ppc, seo

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers continually come up with new theories as to which one of these practices is more beneficial. Basically, when it comes to boosting traffic to your real estate website, you have two available options: pay-per-click or search engine optimisation.

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Talk the Talk in 2018 – Part 1

Posted by Melissa Naidoo in Search on 10 January 2018

Tags: content marketing, glossary, internet marketing, seo, ux

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing. Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand. Click through and bookmark the first post in our two part series of essential internet marketing terms.

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Insight into the World’s Largest Business Directory

Posted by Megan Prior in Search on 11 October 2017

Tags: seo

The way in which your real estate business is found by potential clients has changed drastically over the past decade. Traditionally, you would list your estate agency’s company details in the Yellow Pages and other print business directories or publish your contact details in the local Phonebook. However, the internet has changed all of that and has given the consumer free, easy access to information at their fingertips.

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Google My Real Estate Business

Posted by Megan Prior in Search on 04 October 2017

Tags: google business, google maps, local search, seo

These days, there are thousands of real estate websites and businesses online. With the amount of competition increasing daily, it is now more crucial than ever for your real estate brand and business to be found on Google, when users are looking for real estate services in your local area. As Google is still the single largest source of traffic for most real estate websites, one of the best ways to connect with prospective clients and be found online is to get listed with Google My Business.

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How To Improve Your Organic Search Engine Rankings

Posted by Keisha Singh in Search on 01 June 2016

Tags: seo

When a search engine returns search results that a web content owner has not paid for, it is referred to as “organic search results”. These search listings were returned by a search engine, like Google, that followed a specific algorithm to either place your content on the first page of the results returned or on the latter pages. These results pages are created with the aim of returning the most relevant website for each search that has been performed. The relevance of each page is determined by the content and the context of this content found on each webpage and website as a whole.

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Boost Your Organic Search Engine Visibility

Posted by Robert Cerff in Search on 17 February 2016

Tags: google, local search, seo

When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.

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4 Ways to drive more traffic to your website from Google

Posted by Prop Data in Search on 13 January 2016

Tags: adwords, google, google business, local search, paid search, seo

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website. 

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Organic vs Paid Search

Posted by Robert Cerff in Search on 09 December 2015

Tags: local search, paid search, seo

With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate website easily. Can you be found on Google organically or through paid search? Here's the difference and benefits of each.

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Google's Panda back from the dead

Posted by Robert Cerff in Search on 02 December 2015

Tags: content marketing, seo

After about a year of relative inactivity, is Google's Panda back from the dead? Multiple webmaster forums, including industry leaders, have reported that Google's latest update appears to focus primarily on the quality of content on a website. Are you making the most of your real estate website?

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