Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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Syndicating To SA’s Leading Property Portals

Posted by Robert Cerff in Syndication on 13 April 2016

Tags: marketing, online marketing, property portals, syndication

With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.

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Improve your rankings on property portals

Posted by Louise Germishuys in Content on 03 February 2016

Tags: property portals

Enabling prospective clients to see your properties and interact with your brand requires a strong online presence. If you already have an impressive SEO-friendly real estate website, it is time to expand your footprint and syndicate to property portals and online classifieds as well. South Africa's two largest property portals, Property 24 and Private Property, are often the starting point for many buyers when they start their property hunt. Optimise your listings to improve your rankings and make them stand out. Here's how.

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10 Problems to anticipate when you next redesign your Real Estate website

Posted by Louise Germishuys in Websites on 20 March 2015

Tags: branding, design, google, internet marketing, lead generation, online marketing, property portals, seo

Your website is the cornerstone of your real estate agency’s online marketing strategy, so your next website redesign requires careful planning as there are some hidden pitfalls that you need to be aware of. With a good service provider on your side, this process doesn't have to be difficult.

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Property Portals

Posted by Robert Cerff in Syndication on 18 July 2014

Tags: lead generation, property portals

We have covered the benefits of syndicating your listings to other real estate related websites in previous posts.  It is important however to note that not all portals offer the same type of level of service.  Some portals may only cater to particular industry while others may require a payment for placement.

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Boost Your Portal Rankings

Posted by Robert Cerff in Syndication on 27 June 2014

Tags: marketing, property portals

As discussed previously, web syndication offers many benefits.  The greatest benefit of being able to syndicate your real estate listings remains the fact that your data needs only be captured once.  This also ensures that if you have to update your data you needn't worry about updating several databases or platforms.

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