Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The 80/20 Rule: Invest Wisely in PPC

Posted by Megan Prior in Search on 14 March 2018

Tags: adwords, analytics, paid search, ppc

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly it is easy to waste money on campaigns that won’t yield great returns. To avoid squandering precious advertising spend, you have to identify and evaluate what works and what doesn’t.

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SEO vs PPC: Owning vs Renting Your Lead Generation

Posted by Megan Prior in Search on 07 March 2018

Tags: lead generation, paid search, ppc, seo

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers continually come up with new theories as to which one of these practices is more beneficial. Basically, when it comes to boosting traffic to your real estate website, you have two available options: pay-per-click or search engine optimisation.

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How Much Does a Click Cost?

Posted by Robert Cerff in Search on 21 February 2014

Tags: adwords, google adwords, paid search, ppc

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid.  The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.

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What is AdWords?

Posted by Robert Cerff in Search on 14 February 2014

Tags: adwords, google adwords, paid search, ppc

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.

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