Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

SEO vs PPC: Owning vs Renting Your Lead Generation

Posted by Megan Prior in Search on 07 March 2018

Tags: lead generation, paid search, ppc, seo

Organic traffic versus paid advertising has been a source of debate ever since AdWords joined the search engine marketing party in 2000. And marketers continually come up with new theories as to which one of these practices is more beneficial. Basically, when it comes to boosting traffic to your real estate website, you have two available options: pay-per-click or search engine optimisation.

Read More

Publish Content that Converts

Posted by Megan Prior in Content on 05 July 2017

Tags: content marketing, lead generation

Before you launch an expensive digital advertising campaign to drive more traffic to your website and generate more leads, you should first look at improving your website’s conversion rate. Conversion rate optimisation (CRO), is the process of making changes to your website to provide your visitors with an improved online property search experience with the purpose of ultimately improving the rate at which your website visits are converted into high quality leads. CRO is a relatively untapped real estate marketing opportunity and works on the premise that the more you improve the potential buyer or tenant’s experience on your website, the more leads you will generate. There are many factors that affect a website’s conversion rate, however, by simply improving the quality and quantity of content published on your website, you can greatly increase conversions and generate more leads without blowing your marketing budget. 

Read More

10 Problems to anticipate when you next redesign your Real Estate website

Posted by Louise Germishuys in Websites on 20 March 2015

Tags: branding, design, google, internet marketing, lead generation, online marketing, property portals, seo

Your website is the cornerstone of your real estate agency’s online marketing strategy, so your next website redesign requires careful planning as there are some hidden pitfalls that you need to be aware of. With a good service provider on your side, this process doesn't have to be difficult.

Read More

Making the most of LinkedIn

Posted by Louise Germishuys in Social on 13 March 2015

Tags: branding, internet marketing, lead generation, online marketing, social media

LinkedIn is a social media platform with a strong business focus. Currently there are over 300million registered users. Many consider it an online CV and it is especially popular amoung those actively job hunting. LinkedIn allows you to connect with people in the same industry and gives you access to information relevant to your area of expertise.

Read More

Stuck for Newsletter Ideas?

Posted by Robert Cerff in Email on 30 January 2015

Tags: email marketing, email newsletter, internet marketing, lead generation, online marketing

We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company.  We’ve also established that regular news updates to your website can help convert website visitors into active leads.  So we’ve established that news remains important, but what exactly makes up news?

Read More

Areas to Improve Your Real Estate SEO

Posted by Robert Cerff in Search on 16 January 2015

Tags: google, internet marketing, lead generation, online marketing, seo, website maintenance

So you’ve (re)developed your website with the aim of generating leads for your real estate business.  While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads.  By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.

Read More

Five Unusual Sources for Web Traffic

Posted by Robert Cerff in Websites on 09 January 2015

Tags: content marketing, internet marketing, lead generation, marketing, tips

In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing.  There are however numerous other methods of generating traffic to your website that are often overlooked.  While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.

Read More

Facebook Advertising: The Secret to Quick Likes

Posted by Robert Cerff in Social on 28 November 2014

Tags: facebook, lead generation, marketing, online marketing, social media

You’ve created a Facebook Page for your business, it’s slowing gaining more likes as more people are starting to like and more importantly comment on your posts.  But, this isn’t happening quite a quickly as you would like it to.  Once you’ve started connecting with your potential clients on Facebook, you’ll want to find other people who are likely to be interested in your product or service.

Read More