Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Talk the Talk in 2018 – Part 1

Posted by Melissa Naidoo in Search on 10 January 2018

Tags: content marketing, glossary, internet marketing, seo, ux

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing. Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand. Click through and bookmark the first post in our two part series of essential internet marketing terms.

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5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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Stand Out by Creating a Personal Brand

Posted by Megan Prior in Websites on 10 August 2017

Tags: branding, custom websites, internet marketing

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and tenants now have thousands of agents to research and choose from online. With so many options available to them, how do you get prospective clients to pick you as the property professional they want to work with? 

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Is Your Property Website Secure?

Posted by Keisha Singh in Websites on 27 September 2016

Tags: internet marketing

In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.

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Capture Once. Publish Everywhere.

Posted by Michaila Pirie in Management on 17 August 2016

Tags: internet marketing

In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.

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