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Facts are Meaningless

Posted by Robert Cerff in Search on 08 January 2013

Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?

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