Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Talk the Talk in 2018 – Part 1

Posted by Melissa Naidoo in Search on 10 January 2018

Tags: content marketing, glossary, internet marketing, seo, ux

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing. Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand. Click through and bookmark the first post in our two part series of essential internet marketing terms.

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Meta Tags Go Zombie

Posted by Robert Cerff in Search on 05 February 2013

Tags: glossary, google, lead generation, meta tags, online marketing, website maintenance, website update

I’ve heard time and time again that “Meta Tags are Dead!” While this may ring true when it comes to gaining a good rank in the SERPs there are always two sides to every story. While it is accepted that this tag certainly isn’t going to aid your rankings, it could make a massive difference when it comes to searchers clicking through to your website.

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Facts are Meaningless

Posted by Robert Cerff in Search on 08 January 2013

Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?

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