Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The Future of Email Marketing for the Property Market

Posted by Keisha Singh in Email on 09 May 2018

Tags: email alert, email marketing, email newsletter

With approximately 269 billion emails sent each day between businesses and everyday people, email marketing continues to transform in new and better ways. For real estate companies looking to tap into this platform or improve their already existing presence, it is imperative to adapt to changes taking place, and in the process, attract, engage and convert audiences into high-quality leads. 

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Nurturing Leads through Automated Email Marketing  

Posted by Prop Data in Email on 06 June 2017

Tags: Automated Newsletter, email alert, email marketing, email newsletter

Lead nurturing is one of the most important keys to your real estate marketing success. To avoid leads going cold and potentially losing out on a future sole mandate, sale or rental you have to nurture your leads by keeping in regular contact with all your prospective clients and cultivate a personal relationship with each and every one of them. 

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Hyper-Personalisation Is The Future Of Email Marketing

Posted by Keisha Singh in Email on 18 May 2016

Tags: email alert, email marketing, email newsletter

The dominant consensus among marketing experts is that the personalisation of email marketing campaigns is one of the most effective ways to promote your brand. Email personalisation is the process of tailoring each email to suit each clients’ preferences or interests. One-to-one marketing, as it is sometimes called, is effective in enhancing customer service as it serves to meet your clients’ needs more effectively and efficiently, thus promoting faster interaction. This in turn, increases customer satisfaction, resulting in repeat visits to your website.

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