Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.
Posted by Megan Prior in Search on 07 September 2017
Tags: adwords, display ads, google adwords, online marketing
A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a house. As a property professional you know that this person could be a potential sale – if not today, then sometime in the future. But how do you remind that person about your real estate business and keep your brand front of mind until he or she is ready to buy?
Read More
Posted by Prop Data in Search on 04 April 2017
Tags: content marketing, creative articles, display ads
In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing.
Read More
Posted by Michaila Pirie in Search on 11 November 2015
Tags: adwords, display ads, google, google adwords
Google is the largest search engine on the internet, making Google AdWords a highly beneficial online advertising platform for your real estate business. This is because it allows you, the advertiser, to reach new customers and grow your business within a budget that you’re comfortable with. Not only does AdWords allow full control over where your ads appear and to whom they appear, but it also enables you to track immediate results, highlighting your areas of weakness and success. Here are 8 benefits of using Google AdWords for your business.
Read More
Posted by Robert Cerff in Search on 31 October 2014
Tags: adwords, display ads, google, google adwords, google services, internet marketing, lead generation, paid search, ppc
We’ve covered Google’s Search and Display Ads in the past and how they can be effective in brand promotion and awareness, particularly to those that may not know of your company. Remarketing of these ads helps you reconnect with past visitors to your website.
Read More
Posted by Robert Cerff in Search on 23 May 2014
Tags: display ads, google
Google Display Ads are another form of advertising within the Google AdWord framework. Google's display ads are typically those ads which are displayed on their Display Network. The Display Network is a network of third party websites that run Google's AdSense, or are in effect Google ad publishers. These websites display a mixture of plain text ads as well as banner ads in various sizes. These ads are then displayed on these websites where the publisher will make a percentage of the advertising costs that Google might charge the advertiser.
Read More
