Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

10 Great Email Newsletter Content Ideas

Posted by Megan Prior in Email on 13 June 2017

Tags: Automated Newsletter, content marketing, creative articles, email marketing, email newsletter

It is vital for any real estate business to build lasting relationships with existing and prospective clients by maintaining regular contact. This is why a sound marketing communication strategy will prove very successful for your real estate brand and one of the most valuable and cost effective communication tools you have at your disposal is your monthly email newsletter.  An email newsletter is a great way to distribute relevant information to prospective clients and nurture your leads through every stage of their home buying, selling or renting process. By publishing and distributing valuable content, that is educational and informative, on a regular basis, you will not only position yourself as the local property expert, but you will keep your brand at the forefront of mind, build long-term relationships with prospective clients and drive repeat traffic to your real estate website. 

Read More

Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

Posted by Prop Data in Search on 04 April 2017

Tags: content marketing, creative articles, display ads

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing. 

Read More

Why Professional Website Design Is Important

Posted by Michaila Pirie in Creative on 02 March 2016

Tags: branding, creative articles, design

In today’s ever changing world, visual communication is becoming increasingly important. The human brain processes imagery much faster than words and most of the information we consume is through visuals. Your real estate website should convey your brand/message and impactful visuals are the best way to do so. Appearance matters, which is why professional website design is a crucial part of being successful online.

Read More

Avoiding Real Estate Brand Dilution

Posted by Prop Data in Creative on 15 December 2014

Tags: branding, creative articles

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing strategy. It is of vital importance to work with a branding / creative agency that understands real estate marketing and is capable of executing your branding strategy across all media.

Read More

Getting Your Real Estate Brand’s Colour Right

Posted by Prop Data in Creative on 23 September 2014

Tags: creative articles

The psychology of colour is one of the most debatable aspects in visual marketing. There are many elements that influence how people react to colour. Personal preference, past experience and cultural differences are some examples that can influence people’s responses to colour. The most important question when it comes to choosing a corporate colour or colours for your Real Estate Brand is does it evoke the right emotional response across the broadest segment of your target market?

Read More