Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The 80/20 Rule: Invest Wisely in PPC

Posted by Megan Prior in Search on 14 March 2018

Tags: adwords, analytics, paid search, ppc

One of the most popular and effective advertising methods used in online real estate marketing is pay-per-click. However, if not implemented correctly it is easy to waste money on campaigns that won’t yield great returns. To avoid squandering precious advertising spend, you have to identify and evaluate what works and what doesn’t.

Read More

Google's Universal Analytics

Posted by Robert Cerff in Search on 09 May 2014

Tags: analytics, google

Google recently released their next generation of analytics, named Universal Analytics.  Officially announced that it had been released from Beta on the 2nd of April, Universal Analytics will become the standard form of Analytics in the near future.

Read More

Facts are Meaningless

Posted by Robert Cerff in Search on 08 January 2013

Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?

Read More