Social Media Image Dimensions: The Ultimate Guide

Posted by Louise Germishuys in Social on 24 August 2015

Tags: branding, facebook, internet marketing, linkedin, social media, twitter, youtube

If you want your social media images to make an impact, it is vital to ensure that your pages boast beautiful design elements that are representative of your brand. Fuzzy images that are cut off will look unprofessional and will have a negative impact on the way potential clients perceive your brand. Avoid this situation entirely by ensuring that you are clued up on ideal image dimensions for your social media pages

Keeping track of all the different image dimensions for various social media platforms can be tedious, so we've put together this nifty cheatsheet to ensure that your real estate brand receives the exposure it deserves on social media. 

1) Facebook:

Cover Image: 851 x 315 pixels

●  Opt for a simple, eye catching image and avoid using too much text on your cover image.
●  Keep in mind that certain areas of the cover photo will be covered by your page name, category and profile image - so remember to cater for that.
●  Sometimes a bit of trial and error is necessary if you want to use text on your cover image. Review your cover image on various devices to ensure that it scales well everywhere. 

Profile Photo: 160 x 160 pixels

●  Use your company logo for this section to keep your brand top of mind every time you post or engage with your audience or other's content.

Ad images:

The ad images are a bit more tricky as it all depends on the type of ad you're setting up. Across the board, the width will be 1200 pixels while the height will vary.

●  Page Likes and Event Responses: 1200 x 444 pixels
●  Video Views: 1200 x 675 pixels
●  Page Post Engagement: 1200 x 900 pixels
●  All other: 1200 x 628 pixels

Some other recommendations:

●  Opt for landscape images when creating posts as they not only display better on all devices but also help you avoid any awkward white spaces next to the images.

2) Twitter:

Header image: 1500 x 500 pixels

●  Your profile image will overlap a portion of your cover image on the left hand side, so remember to cater for that if you want to use text on your image.

Profile Photo: 400 x 400 pixels

●  Use your company logo for this section to ensure that all Tweets and replies carry your branding.

3) LinkedIn:

Banner Image: 646 x 220 pixels

Logo: 400 x 400 pixels 

●  It is advised to use your company logo for this section. Keep in mind the logo displays quite small, so if your logo contains a lot of small text, use a simplified version of it. 

4) Google+:

Cover Photo: 1080 x 608 pixels

Profile Photo: 250 x 250 pixels

●  It is recommended to upload a larger image to ensure a crisp finish.
●  This image displays in a circle, so try to keep it very simple.
●  Use your company logo for this section.

5) Youtube:

Channel Art: 2560 x 1440 pixels

●  Your channel art is similar to your cover image on other social media platforms.
●  Keep in mind that your profile image overlaps your channel art.

Profile Image: 800 x 800 pixels

●  Use your company logo for this section.

*Youtube offers users a comprehensive spec sheet.


If you feel that your branding is a little dated, or you're simply looking to update your brand, be sure to contact Prop Data Creative for a rebrand.