Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

7 Ways To Better Manage And Convert Your Leads

Posted by Michaila Pirie in Management on 23 August 2016

Tags: custom websites, marketing

Real estate agencies spend a significant amount of time and money on both their traditional and digital marketing efforts in order to reach, engage and ultimately convert prospective property buyers, tenants, landlords and sellers into high quality leads. However, despite the high cost and considerable effort that goes into the acquisition of a lead through various marketing and advertising activities, such as boards; show-houses; newspaper adverts; brochures; property portals; websites and email newsletters, to name but a few, many real estate companies fail to effectively manage their leads and as a direct result they miss out on many opportunities to convert their leads into a deal.

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Capture Once. Publish Everywhere.

Posted by Michaila Pirie in Management on 17 August 2016

Tags: internet marketing

In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.

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Custom Real Estate Templates

Posted by Robert Cerff in Management on 06 June 2014

Tags: custom websites, website templates

Websites are generally built on a specific framework using a standardised design. These designs are often referred to as the template; however it would be more accurate to describe this as a boilerplate design.  Often these are one-off designs intended for a single purpose, more frequently however these are created to be used time and again - occasionally with minor modifications.

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Improve the Quality of Your Listings

Posted by Robert Cerff in Management on 16 July 2013

Tags: google maps, lead generation, online marketing, videos, virtual tours, website maintenance

Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.

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Converting Visitors Into Active Leads

Posted by Robert Cerff in Management on 02 April 2013

Tags: content marketing, lead generation

In internet marketing, conversion optimisation is the method of creating an experience for a website visitor with the goal of increasing the likelihood of that visitor converting into an active lead. You’ve managed to draw traffic to your website; visitors have remained on the website and have come across a listing that interests them. The goal now is to convert that visitor into a genuine lead. This is where conversion optimisation comes into its own, maximising the likelihood of a visitor taking some action and making contact with the website owner in some way.

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