Are you ready for Google’s mobile-friendly algorithm update?

Posted by Louise Germishuys in Websites on 13 April 2015

Tags: design, google, internet marketing, marketing, online marketing, website update

In a few days' time, Google will make a major change to their mobile search algorithm. The change, due to be released on 21 April, will affect mobile search only and is expected to be the biggest change to date. After this change is implemented, mobile-friendly websites will enjoy higher ranking within mobile search results.

This is great news for those who already have a mobile-friendly website in place, but those who do not will be negatively affected. There is no way around it, if you don’t have a mobile-friendly website, it is time to take action. With about 50% of Google searches coming from mobile searches, it is in your best interest to invest in a user-friendly mobile solution.

1) Is your website mobile friendly?

A mobile-friendly website, simply put, is a website that is easy to use on mobile devices. It is a website designed specifically with a mobile user in mind. It is a website that allows a user friendly browsing experience for all screen sizes. Google's Mobile-Friendly Test allows you to test your website’s mobile friendliness by simply typing in the URL of your Real Estate website.

If your website is not mobile-friendly, speak to your service provider about a mobile solution to ensure that the algorithm change does not impact your business negatively.

2) Why the change?

Google is dedicated to providing searchers with highly relevant and timely search results. With the flourishing base of mobile users in mind, they had to come up with a way to adapt their algorithm to present mobile searchers with search results that are both relevant and optimised for their mobile devices.

3) What is changing?

At the moment, desktop and mobile search will present more or less the same search results. After the change, mobile search will present different search results as mobile-friendly websites will be presented first. Searchers will be linked to relevant information on websites that are optimised for their devices, ensuring a smoother and less frustrating online experience. Other things to note:

• The change will only affect mobile search results  
• It will be a global change. In other words, the update will affect mobile search results in all countries and languages simultaneously.
• Websites will be assessed on a page-by-page basis. If some pages on your website are not mobile friendly, your entire website will not be penalised.

4) Don’t panic

If your website is not mobile-friendly, don’t panic just yet. The longer your website is mobile-friendly, the better obviously, but find comfort in knowing that Google will review your website in real-time. The next time Google indexes your website after you have updated your design, your website will be identified as mobile-friendly and your website's mobile search ranking will start improving.

Having a mobile-friendly website is a good idea for various reasons, but the mobile algorithm update will have a significant impact on mobile search results and it is therefore in your best interest to have a mobile solution. Ensure that mobile searchers find your website and provide them with a superior property search experience optimised for their mobile devices.