With just over 80% of property searches starting online, it is vital to treat each of your property listings like a work of art. First impressions last, so ensure a positive experience for your target audience by providing them with high quality listings.
Your listing photos are of utmost importance. Ensure that they are high quality, high quantity and representative of the property that you are selling. You need to convince your potential clients that they are looking at their dream home by providing them with a superior visual experience.
Avoid ending up on a website like Terrible Real Estate Agent Photos by following these easy steps.
Before taking photos:
1) Invest in a good camera
It is not necessary to spend thousands of rands on photography gear, but make sure that you have a decent camera and a tripod for stabalisation. Providing your potential clients with blurry or pixelated photos might result in them losing interest and navigating away from your website.
Remember that your potential clients are not interested in the contents of the home, they are interested in the space.
Ensure that all the rooms are clean and decluttered. Remove any distracting items like dog beds, toys, fridge magnets, shampoo bottles etc. If decluttering leaves a few rooms looking a bit dull, try incorporating aesthetically pleasing elements like flowers in a vase, fruit bowls or scatter pillows on beds/couches.
While taking photos:
3) Natural lighting
Where possible, make use of natural light. Open up all the curtains and switch off the lights in the room to create an open and bright look. Using your camera's flash might cause unwanted shadows and it might also reflect mirrors and windows. Try to take your interior photos during the day and if possible on sunny days to avoid gloomy looking photos. Exterior shots should ideally be taken on overcast days as this ensures that the sun doesn't cast dark shadows on the home.
4) Find an angle that works
For interior photos, shooting from a corner or doorway is the best approach as this allows you to include as much of the room as possible in a single shot. This provides your client with context and it also aids in making the room look more spacious.
For exterior shots, try to take a photo of the house from an angle rather than straight-on to show a bit of depth. Ensure that you remove eyesores like bins and messy garden hoses. Also try to exclude poles, wires and pipes when photographing the exterior of the home.
5) Ensure that your photos are not misleading
Honesty is always the best policy. Ensure that your photos are representative of the home that you are selling. When choosing your angles, make sure that rooms do not appear deceptively larger than they really are.
6) Take lots of photos
Take various pictures of every room and play around with different angles and camera settings. This will allow you to choose the best shots of each room to accurately represent the home when you are reviewing your pictures.
After taking photos:
7) Touch up and enhance
There is no shame in enhancing your photos a bit. They might be too light or too dark, so adjust brightness and contrast accordingly. If the colours are a bit cold, try to make them warmer by using filters. Crop your photos to ensure perfect framing.
8) Create a listing to match your photos
Now that you have stunning high quality photos, it is important to make sure that the rest of your listing does not disappoint. Pair the photos with an accurate, catchy description that compliments the supporting photos.
Your property listing acts as an advertisement for the property that you are selling. It should therefore capture the attention of potential buyers. Provide your clients with high quality, representative photos together with a catchy and accurate description to improve the chances of turning them into high quality leads.