10 Reasons to upgrade to the Prop Data Starter Package

Posted by Louise Germishuys in Websites on 19 October 2015

Tags: analytics, branding, design, google analytics, online marketing

A successful real estate website provides prospective clients with a superior property search facility, great content, and beautiful design that is perfectly aligned with your corporate identity. Your website is the first point of contact that your prospective clients will have with your brand and it is therefore imperative to make a lasting impression. 

Having an impressive website that will encourage people to return and ultimately convert into high quality leads, can be quite costly to develop, but fortunately we have the perfect solution. We are proud to introduce the new Prop Data Starter Package. This cost-effective website solution packs a huge punch and offers real value for money. 

If you are a single office, proactive agent who wants their own website, or even a dynamic duo (or team) needing a space to showcase your properties, consider upgrading to the Prop Data Starter Package.  

Here are 10 reasons why you should consider upgrading to the Prop Data Starter Package:

1) It boasts superior design

The advent of the internet has revolutionised property search. More and more people start their property search online and it is very likely that your real estate website will be the first interaction prospective clients will have with your brand. The look and feel of your website needs to accurately reflect your brand and be the pinnacle of professionalism. Pixelated pictures, unreadable fonts and confusing layouts simply won't cut it.  

With experienced designers on board, we are able to provide you with a website that ticks all the right boxes in terms of impressive design. Your Prop Data Starter Package website will accurately reflect your brand and corporate values.

2) It's SEO friendly 

A beautifully designed website deserves to be seen. It is therefore essential to have a well planned search engine marketing strategy in place to ensure that prospective clients find you. 

Prop Data Starter Package websites are SEO-Friendly to ensure that Google and all other major search engines can index and rank your website in their search results.  

3) It offers intuitive property search  

Your website visitors are looking for property and they want to be able to find them as effortlessly as possible. Providing users with a simplified property search experience (and of course access to beautiful properties) will help to persuade them to make use of your services.  

With years of fine-tuning, and a great understanding of the needs of buyers, sellers, tenands and landlords, we have developed a property search facility that is easy to use for any skill level. All Prop Data Starter Package websites come standard with this facility built in. 

4) It comes with constant product enhancements 

A website is never truly finished. In the ever changing world of new technology, it is necessary to stay ahead of the curve by constantly researching the latest trends and tweaking your website accordingly.  

As a Prop Data Starter Package user, you will benefit from regular product enhancements, innovations and new product releases. 

5) Its powered by a user-friendly CMS 

A content management system (CMS) for your real estate website is a must. It allows you to make changes to your listings instantly. With property statuses changing all the time, it is important to ensure that your listings are always kept up to date. Your prospective clients might lose faith in your brand if they enquire about a property only to find out that the property is no longer on the market.  

All Prop Data Starter Package websites come with a user-friendly CMS (called PDMS) that will allow you to add or edit listings in real time, as well as access leads and store documents. 

6) Free support and training 

Using your website to its full potential requires in-depth knowledge of how the CMS works. As a Prop Data Starter Package client, a telephonic training session will be scheduled at a time that's convenient for you. One of our Support Engineers will guide you through the ins and outs of PDMS and show you how to make the most of your real estate website. 

7) A dedicated mobile website 

Over 40% of all your website visitors are browsing from smartphones or other mobile devices. Having a mobile-friendly website should be a priority for your real estate business.  

All Prop Data Starter Package website clients will also receive a dedicated mobile website to ensure that your mobile website browsers enjoy superior property search - regardless of their device.

8) Fully integrated with third party systems 

At Prop Data we don't believe in double data capturing. If you are using a third party system such as Fusion, PropCtrl or Propertybase, you can have all your branch, agent, listing and lead data fed into the PDMS daily via our API. 

9) Monthly analytics and insights report 

It is important to track and analyse the performance of your real estate website. Each month we send out the Prop Data Insights report to our clients. This report makes a month to month comparison in traffic volumes and trends. It provides a quick summary of the past month's activity and highlights points of interest or concern. The Insights report is compiled from your Google Analytics account as well as information stored in your website management system.  

As a Prop Data Starter Package website client, you will get a monthly report that you can use to further improve your online marketing efforts.  

10) It's hosted in the cloud 

All Prop Data Starter Package websites are hosted in the Prop Data Cloud. This cost-effective, speedy and reliable cloud hosting environment that is highly scalable and boasts a remarkable uptime. 

Take advantage of the Prop Data Starter Package and enjoy all the benefits that this powerful website has to offer. Establish a strong online presence for your real estate business with a breathtaking, SEO-friendly, mobile-friendly and user-friendly website that you can be proud of.  

Win a Prop Data Starter Package website! 

We are currently running a great competition!  One lucky real estate agent, team or office will WIN-A-WEBSITE to the value of R23 400 over 24 months. Enter here