Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Areas to Improve Your Real Estate SEO

Posted by Robert Cerff in Search on 16 January 2015

Tags: google, internet marketing, lead generation, online marketing, seo, website maintenance

So you’ve (re)developed your website with the aim of generating leads for your real estate business.  While there are numerous ways of generating traffic to your website, traffic from organic search remains the most cost effective way of promoting your website and generating leads.  By optimising your website for the search engines you increase the likelihood of reaching an ever increasing audience and growing your real estate business online.

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Mobile Website or Responsive Design

Posted by Robert Cerff in Websites on 29 August 2014

Tags: mobi, mobile web, ux, website maintenance, website update

We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device.  It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.

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Improve the Quality of Your Listings

Posted by Robert Cerff in Management on 16 July 2013

Tags: google maps, lead generation, online marketing, videos, virtual tours, website maintenance

Without driving any more traffic to your website you can drastically increase the quantity of leads generated by simply improving the quality of your website’s property listings. This is key factor in Conversion Optimisation – the process of improving a website and enhancing the user’s online experience for the sole purpose of increasing the conversion rate of visits into leads.

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