Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

The Do's and Don'ts of Real Estate Branding

Posted by Keisha Singh in Creative on 14 November 2016

Tags: branding, design, tips

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the most important investments for any estate agency. Therefore, whether you are creating a new brand from scratch or redeveloping an existing one, you need to consider a few simple branding ‘do’s and don'ts’.

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Area Content Marketing: Establish Yourself as an Area Specialist

Posted by Louise Germishuys in Content on 25 June 2015

Tags: content marketing, facebook, google, internet marketing, marketing, online marketing, seo, social media, tips

Selling property involves more than simply selling bricks, beams and a roof. You are also selling a neighbourhood and a lifestyle. Your potential clients have questions about the area and they want to join forces with an area specialist. A strong online presence and a good content marketing plan will help to establish you as such. 

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9 Tips for writing better property descriptions

Posted by Louise Germishuys in Content on 23 June 2015

Tags: branding, content marketing, internet marketing, online marketing, social media, tips

Your property description is a key component of your property listing. It should complement your property photos and capture the attention of your website visitors. Your property description gives you the opportunity to show off your professionalism and knowledge and its power should not be underestimated.

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Impressive visual content on a budget

Posted by Louise Germishuys in Content on 18 May 2015

Tags: content marketing, internet marketing, social media, tips

Visual content is a very important aspect of Content Marketing. It is vital to provide your audience with stunning visuals that will capture their attention along with great written content that will add value. Using stock images for every single news article, area profile or social media post can become very pricey and you might find yourself tempted to just use any image on Google - but don't. Most images are protected by copyright, and it is important to be aware of the rules before using any image.

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Five Unusual Sources for Web Traffic

Posted by Robert Cerff in Websites on 09 January 2015

Tags: content marketing, internet marketing, lead generation, marketing, tips

In recent weeks we’ve covered various best practices of search optimisation, email and paid online marketing.  There are however numerous other methods of generating traffic to your website that are often overlooked.  While less likely to generate the volumes of traffic the above mentioned sources, these may help improve the overall quality of traffic to your website, improving the likelihood of a conversion from visitor into client.

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