The way in which your real estate business is found by potential clients has changed drastically over the past decade. Traditionally, you would list your estate agency’s company details in the Yellow Pages and other print business directories or publish your contact details in the local Phonebook. However, the internet has changed all of that and has given the consumer free, easy access to information at their fingertips.
These days, there are thousands of real estate websites and businesses online. With the amount of competition increasing daily, it is now more crucial than ever for your real estate brand and business to be found on Google, when users are looking for real estate services in your local area. As Google is still the single largest source of traffic for most real estate websites, one of the best ways to connect with prospective clients and be found online is to get listed with Google My Business.
We are often asked how Google determines the rank of a website for a particular keyword or search term on the search results. Whilst only Google can truly answer that question, there are several known criteria that affect a website’s ranking in the organic search results for a particular keyword or phrase.
When a search engine returns search results that a web content owner has not paid for, it is referred to as “organic search results”. These search listings were returned by a search engine, like Google, that followed a specific algorithm to either place your content on the first page of the results returned or on the latter pages. These results pages are created with the aim of returning the most relevant website for each search that has been performed. The relevance of each page is determined by the content and the context of this content found on each webpage and website as a whole.
When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.
While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website.
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