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How Much Does a Click Cost?

Posted by Robert Cerff in Search on 21 February 2014

Tags: adwords, google adwords, paid search, ppc

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid.  The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.

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What is AdWords?

Posted by Robert Cerff in Search on 14 February 2014

Tags: adwords, google adwords, paid search, ppc

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.

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