Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Use Paid Search to Reach your Clients

Posted by Michaila Pirie in Search on 14 February 2017

Tags: adwords, google adwords, paid search

Paid Search is a cost effective and highly scalable form of online advertising which is designed to connect you with clients who are actively searching online for your properties and services. This is because Paid Search platforms enable you to bid on a cost-per-click basis for advert placements within the search engine results pages, by allowing you to sponsor a list of keywords related to your real estate business. Therefore, whenever a prospective customer uses a search engine to search for your services, your advert may be shown in the search results. 

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Google AdWords: Frequently Asked Questions

Posted by Michaila Pirie in Search on 10 February 2016

Tags: adwords, google, paid search

Google AdWords has a diverse range of features, reporting tools and overall marketing dynamics which can often seem slightly overwhelming and perplexing at times. Therefore, we have compiled a list of frequently asked questions and answers, in order to clarify any ambiguity about Google AdWords and aid you in gaining the most out of your paid advertising efforts.

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4 Ways to drive more traffic to your website from Google

Posted by Prop Data in Search on 13 January 2016

Tags: adwords, google, google business, local search, paid search, seo

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website. 

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Organic vs Paid Search

Posted by Robert Cerff in Search on 09 December 2015

Tags: local search, paid search, seo

With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate website easily. Can you be found on Google organically or through paid search? Here's the difference and benefits of each.

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How Much Does a Click Cost?

Posted by Robert Cerff in Search on 21 February 2014

Tags: adwords, google adwords, paid search, ppc

Every time someone searches on Google, AdWords runs an auction to determine which of the ads will show on the search results page, and their rank on the page. In order to place your ads in this auction, you first have to choose how much you'd like to bid.  The most commonly used bidding strategy is the cost per click bidding option, which means they only accrue costs based on the clicks that the ads generate.

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What is AdWords?

Posted by Robert Cerff in Search on 14 February 2014

Tags: adwords, google adwords, paid search, ppc

AdWords (also referred to as "Google AdWords") is a paid search advertising service by Google for businesses or organisations wanting to display ads on Google and its advertising network. The AdWords program enables these businesses and organisations to set a budget for advertising and only pay when people click the ads.

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