Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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Remarketing for Real Estate 

Posted by Megan Prior in Search on 07 September 2017

Tags: adwords, display ads, google adwords, online marketing

A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a house. As a property professional you know that this person could be a potential sale – if not today, then sometime in the future. But how do you remind that person about your real estate business and keep your brand front of mind until he or she is ready to buy? 

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5 Facebook Benefits for Real Estate

Posted by Janice Naidoo in Social on 07 March 2017

Tags: facebook, online marketing, social media

The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels. 

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5 Ways to Boost your Website’s Conversion Rate in 2017

Posted by Keisha Singh in Content on 17 January 2017

Tags: content marketing, online marketing

The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing. 

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8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

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Syndicating To SA’s Leading Property Portals

Posted by Robert Cerff in Syndication on 13 April 2016

Tags: marketing, online marketing, property portals, syndication

With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.

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