Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

7 Property Website Essentials

Posted by Keisha Singh in Websites on 13 September 2016

Tags: Custom Homepage, content marketing, custom websites, design, mobi, mobile web

The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.

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Property Search on the Move

Posted by Keisha Singh in Websites on 13 July 2016

Tags: custom websites, mobi, mobile web

2016 has heralded a giant leap toward a more integrated and streamlined mobile generation. Smartphones have evolved to become an important factor in our daily lives as they effortlessly deliver a broad range of services that previously seemed impossible such as, banking and shopping from the palm of our hands. The property market has also greatly benefitted from this ‘leap’ as it has enabled real estate companies to provide their website visitors with a truly mobile property search experience.

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Get Listed on Google Business (Google Places Update)

Posted by Robert Cerff in Social on 23 January 2015

Tags: google, google business, google maps, google places, google services, local search, mobile web, online marketing

We covered the importance of localised search as far back as 2013, fast forward to 2015 and it is quite clear that local search is a leading source of business to most companies.  The drastic rise in mobile use has also helped promote localised search with the major search engines tailoring search results directly based on your location.

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The Impact of Mobi for Real Estate

Posted by Robert Cerff in Websites on 17 October 2014

Tags: lead generation, mobi, mobile web

We recently covered the shift from desktop to mobile internet usage and the importance of offering both audiences optimal website experience.  After considering the advantages and disadvantages of responsive websites or the option of creating a separate mobile specific website, we at Prop Data decided to opt for the latter.  It was generally decided that when targeting the mobile real estate market that a specialised mobile website would offer the end user the best possible experience.

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Benefits of a Prop Data Mobile Website

Posted by Robert Cerff in Websites on 04 September 2014

Tags: mobi, mobile web, ux

Websites that have been specifically designed for mobile devices often include different functionality from those designed for stationary, or desktop, machines.  This can at times be due to limitations of the device at other times they can offer additional functionality that isn't available on other devices.

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Mobile Website or Responsive Design

Posted by Robert Cerff in Websites on 29 August 2014

Tags: mobi, mobile web, ux, website maintenance, website update

We already know that there is big shift towards mobile internet usage with approximately 4 in 10 online users doing so on a mobile device.  It may seem that ideally a website should be able to offer a quality mobile experience without having to change a line of code, but the reality is that a website designed specifically for mobile devices will always provide a much better user experience.

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