Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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What’s The Point of Real Estate Branding?

Posted by Keisha Singh in Creative on 07 November 2016

Tags: creative showcase, marketing

Branding is largely thought to be the logo design of a business and although this is an important element, a brand is so much more than this. Branding involves the entire process of creating a unique identity for your real estate company in the consumer’s mind with the aim of differentiating yourself in the marketplace to attract and retain loyal customers. Therefore, in today’s hyper-competitive real estate market - where you can only differentiate yourself by your service delivery and your brand - effective branding is more important to the success of your company than ever before. 

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8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

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7 Ways To Better Manage And Convert Your Leads

Posted by Michaila Pirie in Management on 23 August 2016

Tags: custom websites, marketing

Real estate agencies spend a significant amount of time and money on both their traditional and digital marketing efforts in order to reach, engage and ultimately convert prospective property buyers, tenants, landlords and sellers into high quality leads. However, despite the high cost and considerable effort that goes into the acquisition of a lead through various marketing and advertising activities, such as boards; show-houses; newspaper adverts; brochures; property portals; websites and email newsletters, to name but a few, many real estate companies fail to effectively manage their leads and as a direct result they miss out on many opportunities to convert their leads into a deal.

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Syndicating To SA’s Leading Property Portals

Posted by Robert Cerff in Syndication on 13 April 2016

Tags: marketing, online marketing, property portals, syndication

With more and more buyers and tenants starting their property search online, property portals and online classified websites have become an essential advertising medium for all South African estate agencies and a prime sources of leads. Property portals aggregate property listings from multiple estate agencies enabling buyers and tenants to search and compare all available properties in a particular neighbourhood on one site.

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10 Benefits of Content Marketing

Posted by Louise Germishuys in Content on 04 November 2015

Tags: content marketing, internet marketing, marketing, online marketing, social media

Content marketing allows you to turn potential clients into high quality leads without the hard sell. It is a gradual process that starts with creating great content that is informative and adds value. By adding value to the lives of your potential clients, you are slowly but surely gaining their trust and persuading them to make use of your services. Still not convinced that content marketing is necessary for your real estate business? Here are some of the benefits of content marketing.

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Area Content Marketing: Establish Yourself as an Area Specialist

Posted by Louise Germishuys in Content on 25 June 2015

Tags: content marketing, facebook, google, internet marketing, marketing, online marketing, seo, social media, tips

Selling property involves more than simply selling bricks, beams and a roof. You are also selling a neighbourhood and a lifestyle. Your potential clients have questions about the area and they want to join forces with an area specialist. A strong online presence and a good content marketing plan will help to establish you as such. 

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