Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Boost Your Organic Search Engine Visibility

Posted by Robert Cerff in Search on 17 February 2016

Tags: google, local search, seo

When a search is done on Google, searchers are presented with an array of search results. Organic search results are located below paid search ads, but often enjoy a better click through rate as searchers prefer the search engine selection of webpages to that of ads. Search results are presented to searchers based on relevance. There are a number of areas that can be optimised on your real estate website to increase your relevance for innumerable searches.

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4 Ways to drive more traffic to your website from Google

Posted by Prop Data in Search on 13 January 2016

Tags: adwords, google, google business, local search, paid search, seo

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website. 

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Organic vs Paid Search

Posted by Robert Cerff in Search on 09 December 2015

Tags: local search, paid search, seo

With most property searches originating online, it is becoming increasingly important to ensure that prospective clients can find your real estate website easily. Can you be found on Google organically or through paid search? Here's the difference and benefits of each.

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Get Listed on Google Business (Google Places Update)

Posted by Robert Cerff in Social on 23 January 2015

Tags: google, google business, google maps, google places, google services, local search, mobile web, online marketing

We covered the importance of localised search as far back as 2013, fast forward to 2015 and it is quite clear that local search is a leading source of business to most companies.  The drastic rise in mobile use has also helped promote localised search with the major search engines tailoring search results directly based on your location.

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Location Location Location

Posted by Robert Cerff in Websites on 02 March 2013

Tags: google places, internet marketing, lead generation, local search, online marketing, seo, website update

Often regarded as the number one rule in real estate, this rule rings true when marketing real estate online. We all know that the more specific the search, the more relevant your webpage is to that search and the better your chances are of converting that visitor into a lead. This is where location really comes into the mix. Most property related searches that will lead to an enquiry will include an area, after all property remains an immovable asset.

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