Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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Social Media Image Dimensions: The Ultimate Guide

Posted by Louise Germishuys in Social on 24 August 2015

Tags: branding, facebook, internet marketing, linkedin, social media, twitter, youtube

If you want your social media images to make an impact, it is vital to ensure that your pages boast beautiful design elements that are representative of your brand. Fuzzy images that are cut off will look unprofessional and will have a negative impact on the way potential clients perceive your brand. Avoid this situation entirely by ensuring that you are clued up on ideal image dimensions for your social media pages. 

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What is Social Media?

Posted by Robert Cerff in Social on 07 March 2014

Tags: facebook, google, linkedin, pinterest, social media, twitter

The best way to define social media is to break it down.  Media is an instrument of communication, like a newspaper or television advertisement, social media would then be through the use of a social medium to promote communication.  In online terms, social media would generally be a website or application that not only offers you information but interacts with you.  This interaction could be as simple as requesting a comment or a vote on an article, or can be as complex making recommendations to you based on previous interaction or popularity based on other users with similar interests.

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