In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.
In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.
The Prop Data Management System is an advanced, yet easy-to-use, cloud-based real estate software solution that enables you to store, access and manage all your agent, office, document, listing, website and leads data from anywhere, at any time.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
As part of Prop Data’s commitment to continually find new ways to provide our clients with maximum market exposure for their property listings, we are pleased to announce our partnership with South Africa’s largest classifieds site and we welcome Gumtree to our syndication network.
Logos are a crucial aspect of marketing. As your real estate business' major graphical representation, a logo cements your brand and becomes the single most visible element of your company within your target market. A well designed logo is a vital part of your marketing strategy and careful planning and implementation is necessary. A professional logo that truly captures the essence of your business will build trust and make it more likely for prospective clients to partner with you.
Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant content on a regular basis with the aim of driving profitable customer action. It can be challenging to come up with unique real estate content regularly, but here are a few great sources that will provide you with inspiration on those days that writing seems impossible.
Content marketing allows you to turn potential clients into high quality leads without the hard sell. It is a gradual process that starts with creating great content that is informative and adds value. By adding value to the lives of your potential clients, you are slowly but surely gaining their trust and persuading them to make use of your services. Still not convinced that content marketing is necessary for your real estate business? Here are some of the benefits of content marketing.
Content marketing allows you to position yourself as a useful resource, an area specialist and an approachable property expert. We have compiled a list of useful tips and tricks to help you make the most of content marketing.