Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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Stand Out by Creating a Personal Brand

Posted by Megan Prior in Websites on 10 August 2017

Tags: branding, custom websites, internet marketing

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and tenants now have thousands of agents to research and choose from online. With so many options available to them, how do you get prospective clients to pick you as the property professional they want to work with? 

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Is Your Property Website Secure?

Posted by Keisha Singh in Websites on 27 September 2016

Tags: internet marketing

In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.

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Capture Once. Publish Everywhere.

Posted by Michaila Pirie in Management on 17 August 2016

Tags: internet marketing

In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.

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Importance Of A Well-Designed Real Estate Logo

Posted by Louise Germishuys in Creative on 09 March 2016

Tags: design, internet marketing

Logos are a crucial aspect of marketing. As your real estate business' major graphical representation, a logo cements your brand and becomes the single most visible element of your company within your target market. A well designed logo is a vital part of your marketing strategy and careful planning and implementation is necessary. A professional logo that truly captures the essence of your business will build trust and make it more likely for prospective clients to partner with you.        

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10 Great sources for unique real estate content

Posted by Louise Germishuys in Content on 18 November 2015

Tags: content marketing, facebook, internet marketing, online marketing

Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant content on a regular basis with the aim of driving profitable customer action. It can be challenging to come up with unique real estate content regularly, but here are a few great sources that will provide you with inspiration on those days that writing seems impossible.

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10 Benefits of Content Marketing

Posted by Louise Germishuys in Content on 04 November 2015

Tags: content marketing, internet marketing, marketing, online marketing, social media

Content marketing allows you to turn potential clients into high quality leads without the hard sell. It is a gradual process that starts with creating great content that is informative and adds value. By adding value to the lives of your potential clients, you are slowly but surely gaining their trust and persuading them to make use of your services. Still not convinced that content marketing is necessary for your real estate business? Here are some of the benefits of content marketing.

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