Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

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8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

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Connect With Your Clients Through Your Facebook Page

Posted by Janice Naidoo in Social on 09 October 2016

Tags: facebook, social media

To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.

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Turn Unhappy Facebook Fans Into Brand Ambassadors

Posted by Louise Germishuys in Content on 26 January 2016

Tags: content marketing, facebook, social media

If you manage your real estate company's Facebook page, it is inevitable that you will encounter negative comments from fans at some stage. While this can be a big shock, especially if the comment is unjustified, it is vital to remain calm and tackle the issue head on. If handled correctly, the situation can easily be defused and can even help to boost brand loyalty and client retention. Here are a few tips to help you handle this dreaded situation effectively.

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How to be more likeable in 2016 

Posted by Louise Germishuys in Content on 06 January 2016

Tags: content marketing, facebook, social media

Do your new year's resolutions include improving your online marketing strategy? If you are planning on paying special attention to content marketing, your Facebook page should definitely form part of the planning. Persuading Facebook users to click the "Like" button on your page requires a lot of time, patience and a well thought out strategy. Here are a few tips on how to make your real estate Facebook page more likeable this year. 

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10 Great sources for unique real estate content

Posted by Louise Germishuys in Content on 18 November 2015

Tags: content marketing, facebook, internet marketing, online marketing

Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant content on a regular basis with the aim of driving profitable customer action. It can be challenging to come up with unique real estate content regularly, but here are a few great sources that will provide you with inspiration on those days that writing seems impossible.

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Social Media Image Dimensions: The Ultimate Guide

Posted by Louise Germishuys in Social on 24 August 2015

Tags: branding, facebook, internet marketing, linkedin, social media, twitter, youtube

If you want your social media images to make an impact, it is vital to ensure that your pages boast beautiful design elements that are representative of your brand. Fuzzy images that are cut off will look unprofessional and will have a negative impact on the way potential clients perceive your brand. Avoid this situation entirely by ensuring that you are clued up on ideal image dimensions for your social media pages. 

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Area Content Marketing: Establish Yourself as an Area Specialist

Posted by Louise Germishuys in Content on 25 June 2015

Tags: content marketing, facebook, google, internet marketing, marketing, online marketing, seo, social media, tips

Selling property involves more than simply selling bricks, beams and a roof. You are also selling a neighbourhood and a lifestyle. Your potential clients have questions about the area and they want to join forces with an area specialist. A strong online presence and a good content marketing plan will help to establish you as such. 

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