Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

5 Ways to Effectively Use Remarketing

Posted by Megan Prior in Search on 13 September 2017

Tags: facebook, google adwords, internet marketing, marketing, online marketing

Remarketing is a cost effective digital advertising tool that can help you reach more prospects, create more brand awareness, boost engagement and ultimately increase lead conversions. By making use of remarketing, you can reap the full benefit of Facebook and Google advertising – by showing your ads to those who have already visited your real estate website and previously shown some interest in your company, services or specific property listings.

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Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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Use Facebook Ads To Target Your Real Estate Audience

Posted by Michaila Pirie in Social on 14 March 2017

Tags: facebook, social media

Are you curious about the adverts you’ve been seeing in your Facebook News Feed? Have you ever considered diversifying your real estate advertising strategy by taking advantage of Facebook’s advertising options? With over 5 new profiles created every second, and with over 1.8billion users, Facebook allows real estate agencies the perfect opportunity to get their ads in front of their desired target audience at a very cost effective price. 

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5 Facebook Benefits for Real Estate

Posted by Janice Naidoo in Social on 07 March 2017

Tags: facebook, online marketing, social media

The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels. 

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Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

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8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

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Connect With Your Clients Through Your Facebook Page

Posted by Janice Naidoo in Social on 09 October 2016

Tags: facebook, social media

To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.

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Turn Unhappy Facebook Fans Into Brand Ambassadors

Posted by Louise Germishuys in Content on 26 January 2016

Tags: content marketing, facebook, social media

If you manage your real estate company's Facebook page, it is inevitable that you will encounter negative comments from fans at some stage. While this can be a big shock, especially if the comment is unjustified, it is vital to remain calm and tackle the issue head on. If handled correctly, the situation can easily be defused and can even help to boost brand loyalty and client retention. Here are a few tips to help you handle this dreaded situation effectively.

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How to be more likeable in 2016 

Posted by Louise Germishuys in Content on 06 January 2016

Tags: content marketing, facebook, social media

Do your new year's resolutions include improving your online marketing strategy? If you are planning on paying special attention to content marketing, your Facebook page should definitely form part of the planning. Persuading Facebook users to click the "Like" button on your page requires a lot of time, patience and a well thought out strategy. Here are a few tips on how to make your real estate Facebook page more likeable this year. 

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10 Great sources for unique real estate content

Posted by Louise Germishuys in Content on 18 November 2015

Tags: content marketing, facebook, internet marketing, online marketing

Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant content on a regular basis with the aim of driving profitable customer action. It can be challenging to come up with unique real estate content regularly, but here are a few great sources that will provide you with inspiration on those days that writing seems impossible.

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