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How to build, segment and maintain an effective mailing list

Posted by Robert Cerff in Email on 21 November 2014

Tags: email marketing, email newsletter, email stationery, lead generation

Email newsletter marketing is one of the most powerful, cost-effective and measurable forms of direct marketing as it enables you to mass communicate your marketing messages, distribute information, promote your real estate business and listings; keep your brand at the forefront of your clients mind; stay in regular contact and drive repeat traffic to your website. However, the key to any successful email newsletter marketing campaign is building, segmenting and maintaining an effective mailing list.

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