Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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Reminder Advertising: Keep them Coming Back throughout 2017!

Posted by Keisha Singh in Email on 26 January 2017

Tags: Automated Newsletter, Custom Homepage, email marketing

The best way to keep your real estate brand at the forefront of your customer’s mind and drive traffic back to your website on a regular basis is to employ reminder advertising. This highly effective marketing strategy typically consists of sending out brief messages to your target market on a regular basis with the objective of reminding your customers about your real estate brand and services and then driving them back to your website.

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Hyper-Personalisation Is The Future Of Email Marketing

Posted by Keisha Singh in Email on 18 May 2016

Tags: email alert, email marketing, email newsletter

The dominant consensus among marketing experts is that the personalisation of email marketing campaigns is one of the most effective ways to promote your brand. Email personalisation is the process of tailoring each email to suit each clients’ preferences or interests. One-to-one marketing, as it is sometimes called, is effective in enhancing customer service as it serves to meet your clients’ needs more effectively and efficiently, thus promoting faster interaction. This in turn, increases customer satisfaction, resulting in repeat visits to your website.

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How To Create The Perfect Email Newsletter

Posted by Keisha Singh in Email on 11 May 2016

Tags: email marketing, email newsletter

Due to the phenomenal growth of email marketing a number of companies now place significant time and effort in their email newsletters. This trend represents a challenge to create unique content that sets your business apart from the rest.  The following are steps to implement to create the perfect email newsletter for your real estate company by generating content that is relevant, engaging and original.

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What is content marketing, really?

Posted by Louise Germishuys in Content on 20 April 2015

Tags: branding, content marketing, email marketing, facebook, internet marketing, marketing, mobi, online marketing, social media

Having a strong content marketing plan in place is essential for your Real Estate business. It should be used to enhance your current marketing plan. Technology has made it easy for consumers to choose the marketing messages they want to see. They filter out information that they deem “spammy” and opt for information that can benefit them in some way.

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Stuck for Newsletter Ideas?

Posted by Robert Cerff in Email on 30 January 2015

Tags: email marketing, email newsletter, internet marketing, lead generation, online marketing

We’ve covered the importance of branded email correspondence as well as regular email newsletters for your real estate company.  We’ve also established that regular news updates to your website can help convert website visitors into active leads.  So we’ve established that news remains important, but what exactly makes up news?

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How to build, segment and maintain an effective mailing list

Posted by Robert Cerff in Email on 21 November 2014

Tags: email marketing, email newsletter, email stationery, lead generation

Email newsletter marketing is one of the most powerful, cost-effective and measurable forms of direct marketing as it enables you to mass communicate your marketing messages, distribute information, promote your real estate business and listings; keep your brand at the forefront of your clients mind; stay in regular contact and drive repeat traffic to your website. However, the key to any successful email newsletter marketing campaign is building, segmenting and maintaining an effective mailing list.

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10 Reasons Why You Should Publish an Email Newsletter

Posted by Robert Cerff in Email on 01 March 2014

Tags: email marketing, email newsletter, internet marketing, marketing

One of the primary objectives of a Prop Data website is to encourage visitors to ‘opt in’ and subscribe to our client’s monthly email newsletter. The idea is to build a large and qualified database of prospective buyers, sellers, landlords and tenants and then communicate with them on a regular basis via email.

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