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Hyper-Personalisation Is The Future Of Email Marketing

Posted by Keisha Singh in Email on 18 May 2016

Tags: email alert, email marketing, email newsletter

The dominant consensus among marketing experts is that the personalisation of email marketing campaigns is one of the most effective ways to promote your brand. Email personalisation is the process of tailoring each email to suit each clients’ preferences or interests. One-to-one marketing, as it is sometimes called, is effective in enhancing customer service as it serves to meet your clients’ needs more effectively and efficiently, thus promoting faster interaction. This in turn, increases customer satisfaction, resulting in repeat visits to your website.

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