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Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

Posted by Prop Data in Search on 04 April 2017

Tags: content marketing, creative articles, display ads

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing. 

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8 Benefits of Google AdWords

Posted by Michaila Pirie in Search on 11 November 2015

Tags: adwords, display ads, google, google adwords

Google is the largest search engine on the internet, making Google AdWords a highly beneficial online advertising platform for your real estate business. This is because it allows you, the advertiser, to reach new customers and grow your business within a budget that you’re comfortable with. Not only does AdWords allow full control over where your ads appear and to whom they appear, but it also enables you to track immediate results, highlighting your areas of weakness and success. Here are 8 benefits of using Google AdWords for your business.

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Google Display Ads

Posted by Robert Cerff in Search on 23 May 2014

Tags: display ads, google

Google Display Ads are another form of advertising within the Google AdWord framework.  Google's display ads are typically those ads which are displayed on their Display Network.  The Display Network is a network of third party websites that run Google's AdSense, or are in effect Google ad publishers.  These websites display a mixture of plain text ads as well as banner ads in various sizes.  These ads are then displayed on these websites where the publisher will make a percentage of the advertising costs that Google might charge the advertiser.

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