Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Talk the Talk in 2018 – Part 1

Posted by Melissa Naidoo in Search on 10 January 2018

Tags: content marketing, glossary, internet marketing, seo, ux

By now you should know the benefits of marketing your real estate business online. The reach, focus and success tracking of internet marketing efforts are well documented and can be achieved at a fraction of the cost of traditional marketing. Having said that, do you ever find yourself lost when suppliers start describing services or products? Digital marketing has literally developed a language of its own, and it is beneficial to become as fluent as possible, if you intend on creating a healthy online presence for your brand. Click through and bookmark the first post in our two part series of essential internet marketing terms.

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Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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How to Write a Killer Company Profile

Posted by Megan Prior in Content on 11 July 2017

Tags: content marketing

Your company profile page is one of the most critical and frequently visited pages on your real estate website. When potential clients are deciding on whether or not to work with your business, they first want to know who you are, what you do and how your real estate services will benefit their property search or sale experience. Therefore, your company profile page provides an opportunity to connect with prospects, stand out from other players in the market and build your credibility as a real estate brand.

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Publish Content that Converts

Posted by Megan Prior in Content on 05 July 2017

Tags: content marketing, lead generation

Before you launch an expensive digital advertising campaign to drive more traffic to your website and generate more leads, you should first look at improving your website’s conversion rate. Conversion rate optimisation (CRO), is the process of making changes to your website to provide your visitors with an improved online property search experience with the purpose of ultimately improving the rate at which your website visits are converted into high quality leads. CRO is a relatively untapped real estate marketing opportunity and works on the premise that the more you improve the potential buyer or tenant’s experience on your website, the more leads you will generate. There are many factors that affect a website’s conversion rate, however, by simply improving the quality and quantity of content published on your website, you can greatly increase conversions and generate more leads without blowing your marketing budget. 

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10 Great Email Newsletter Content Ideas

Posted by Megan Prior in Email on 13 June 2017

Tags: Automated Newsletter, content marketing, creative articles, email marketing, email newsletter

It is vital for any real estate business to build lasting relationships with existing and prospective clients by maintaining regular contact. This is why a sound marketing communication strategy will prove very successful for your real estate brand and one of the most valuable and cost effective communication tools you have at your disposal is your monthly email newsletter.  An email newsletter is a great way to distribute relevant information to prospective clients and nurture your leads through every stage of their home buying, selling or renting process. By publishing and distributing valuable content, that is educational and informative, on a regular basis, you will not only position yourself as the local property expert, but you will keep your brand at the forefront of mind, build long-term relationships with prospective clients and drive repeat traffic to your real estate website. 

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Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

Posted by Prop Data in Search on 04 April 2017

Tags: content marketing, creative articles, display ads

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing. 

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Drive More Organic Traffic from Google

Posted by Robert Cerff in Search on 08 February 2017

Tags: content marketing, google

Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads. 

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5 Ways to Boost your Website’s Conversion Rate in 2017

Posted by Keisha Singh in Content on 17 January 2017

Tags: content marketing, online marketing

The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing. 

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