Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

10 Great Email Newsletter Content Ideas

Posted by Megan Prior in Email on 13 June 2017

Tags: Automated Newsletter, content marketing, creative articles, email marketing, email newsletter

It is vital for any real estate business to build lasting relationships with existing and prospective clients by maintaining regular contact. This is why a sound marketing communication strategy will prove very successful for your real estate brand and one of the most valuable and cost effective communication tools you have at your disposal is your monthly email newsletter.  An email newsletter is a great way to distribute relevant information to prospective clients and nurture your leads through every stage of their home buying, selling or renting process. By publishing and distributing valuable content, that is educational and informative, on a regular basis, you will not only position yourself as the local property expert, but you will keep your brand at the forefront of mind, build long-term relationships with prospective clients and drive repeat traffic to your real estate website. 

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Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

Posted by Prop Data in Search on 04 April 2017

Tags: content marketing, creative articles, display ads

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing. 

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Drive More Organic Traffic from Google

Posted by Robert Cerff in Search on 08 February 2017

Tags: content marketing, google

Driving high-volumes of traffic to your website is imperative in generating quality leads. In South Africa, Google currently accounts for 90% of all search traffic and up to 60 – 70% of all traffic to real estate websites – making Google, by far, the single largest source of website traffic. Therefore, the greater your organic visibility on Google, the greater the number of visits to your website and the greater your chances of converting those visitors into high quality leads. 

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5 Ways to Boost your Website’s Conversion Rate in 2017

Posted by Keisha Singh in Content on 17 January 2017

Tags: content marketing, online marketing

The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing. 

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The Value of Your Property Website’s Content

Posted by Keisha Singh in Content on 20 September 2016

Tags: content marketing

The content you publish on your property website is the most valuable asset to your real estate brand’s online presence. Firstly, good content will better engage your website visitors, keep them on your website for longer, improve the number of page views, reduce your website’s bounce rate and ultimately improve your website’s conversion rate and result in more high quality leads. Secondly, original content that is property related and geographically specific to your areas of operation will also boost your search engine visibility and drive high quality traffic to your website from Google and other major search engines. Finally, informative content will not only educate your website visitors but it will help position your real estate brand as a local property expert and a valuable online resource for local property information.

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7 Property Website Essentials

Posted by Keisha Singh in Websites on 13 September 2016

Tags: Custom Homepage, content marketing, custom websites, design, mobi, mobile web

The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.

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Turn Unhappy Facebook Fans Into Brand Ambassadors

Posted by Louise Germishuys in Content on 26 January 2016

Tags: content marketing, facebook, social media

If you manage your real estate company's Facebook page, it is inevitable that you will encounter negative comments from fans at some stage. While this can be a big shock, especially if the comment is unjustified, it is vital to remain calm and tackle the issue head on. If handled correctly, the situation can easily be defused and can even help to boost brand loyalty and client retention. Here are a few tips to help you handle this dreaded situation effectively.

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Improve your real estate website's conversion rate

Posted by Louise Germishuys in Content on 20 January 2016

Tags: content marketing, social media

Getting traffic to your real estate website is essential, but if your website visitors are not converting into high quality leads it is vital to investigate why and remedy it as soon as possible. Without your website visitors converting, your online marketing efforts are in peril. A high conversion rate depends on various factors - from piquing the interest of website visitors to the ease the conversion process. Here are a few tips on how to improve your real estate website's conversion rate.

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How to be more likeable in 2016 

Posted by Louise Germishuys in Content on 06 January 2016

Tags: content marketing, facebook, social media

Do your new year's resolutions include improving your online marketing strategy? If you are planning on paying special attention to content marketing, your Facebook page should definitely form part of the planning. Persuading Facebook users to click the "Like" button on your page requires a lot of time, patience and a well thought out strategy. Here are a few tips on how to make your real estate Facebook page more likeable this year. 

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