Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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Stand Out by Creating a Personal Brand

Posted by Megan Prior in Websites on 10 August 2017

Tags: branding, custom websites, internet marketing

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and tenants now have thousands of agents to research and choose from online. With so many options available to them, how do you get prospective clients to pick you as the property professional they want to work with? 

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7 Real Estate Web Design Predictions for 2017

Posted by Keisha Singh in Creative on 29 November 2016

Tags: branding, design

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first website back in 1999. Therefore, as 2016 draws to an end and the New Year fast approaches, we decided to take a look into the future and identify the 7 most pronounced web design trends we anticipate for the real estate industry in 2017.

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The Do's and Don'ts of Real Estate Branding

Posted by Keisha Singh in Creative on 14 November 2016

Tags: branding, design, tips

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the most important investments for any estate agency. Therefore, whether you are creating a new brand from scratch or redeveloping an existing one, you need to consider a few simple branding ‘do’s and don'ts’.

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The Role Of Colour In Branding

Posted by Michaila Pirie in Creative on 16 March 2016

Tags: branding, design

Colour plays a vital role in how we experience the world, which is why colour is essential for establishing a sound corporate identity. Colours are the main backbone of a strong and easily recognisable brand as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct brand colours for your real estate business can have a significant impact on your overall success. 

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Why Professional Website Design Is Important

Posted by Michaila Pirie in Creative on 02 March 2016

Tags: branding, creative articles, design

In today’s ever changing world, visual communication is becoming increasingly important. The human brain processes imagery much faster than words and most of the information we consume is through visuals. Your real estate website should convey your brand/message and impactful visuals are the best way to do so. Appearance matters, which is why professional website design is a crucial part of being successful online.

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10 Reasons to upgrade to the Prop Data Starter Package

Posted by Louise Germishuys in Websites on 19 October 2015

Tags: analytics, branding, design, google analytics, online marketing

A successful real estate website provides prospective clients with a superior property search facility, great content, and beautiful design that is perfectly aligned with your corporate identity. Your website is the first point of contact that your prospective clients will have with your brand and it is therefore imperative to make a lasting impression. 

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Social Media Image Dimensions: The Ultimate Guide

Posted by Louise Germishuys in Social on 24 August 2015

Tags: branding, facebook, internet marketing, linkedin, social media, twitter, youtube

If you want your social media images to make an impact, it is vital to ensure that your pages boast beautiful design elements that are representative of your brand. Fuzzy images that are cut off will look unprofessional and will have a negative impact on the way potential clients perceive your brand. Avoid this situation entirely by ensuring that you are clued up on ideal image dimensions for your social media pages. 

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9 Tips for writing better property descriptions

Posted by Louise Germishuys in Content on 23 June 2015

Tags: branding, content marketing, internet marketing, online marketing, social media, tips

Your property description is a key component of your property listing. It should complement your property photos and capture the attention of your website visitors. Your property description gives you the opportunity to show off your professionalism and knowledge and its power should not be underestimated.

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