Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

10 Reasons to upgrade to the Prop Data Starter Package

Posted by Louise Germishuys in Websites on 19 October 2015

Tags: analytics, branding, design, google analytics, online marketing

A successful real estate website provides prospective clients with a superior property search facility, great content, and beautiful design that is perfectly aligned with your corporate identity. Your website is the first point of contact that your prospective clients will have with your brand and it is therefore imperative to make a lasting impression. 

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Google's Universal Analytics

Posted by Robert Cerff in Search on 09 May 2014

Tags: analytics, google

Google recently released their next generation of analytics, named Universal Analytics.  Officially announced that it had been released from Beta on the 2nd of April, Universal Analytics will become the standard form of Analytics in the near future.

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Facts are Meaningless

Posted by Robert Cerff in Search on 08 January 2013

Tags: analytics, glossary, google analytics, internet marketing, lead generation, online marketing

"Facts are meaningless. You could use facts to prove anything that’s even remotely true!” I think Homer Simpson really hit the nail on the head with this one. We are told that analytics are the way to go, time and time again. But what exactly does that mean? What exactly do you measure? What is a good measurement? What would are you really measuring to begin with?

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