Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Remarketing for Real Estate 

Posted by Megan Prior in Search on 07 September 2017

Tags: adwords, display ads, google adwords, online marketing

A potential buyer visits your real estate website, browses through your current listings and then clicks away without making an enquiry or buying a house. As a property professional you know that this person could be a potential sale – if not today, then sometime in the future. But how do you remind that person about your real estate business and keep your brand front of mind until he or she is ready to buy? 

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Use Paid Search to Reach your Clients

Posted by Michaila Pirie in Search on 14 February 2017

Tags: adwords, google adwords, paid search

Paid Search is a cost effective and highly scalable form of online advertising which is designed to connect you with clients who are actively searching online for your properties and services. This is because Paid Search platforms enable you to bid on a cost-per-click basis for advert placements within the search engine results pages, by allowing you to sponsor a list of keywords related to your real estate business. Therefore, whenever a prospective customer uses a search engine to search for your services, your advert may be shown in the search results. 

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Google AdWords: Frequently Asked Questions

Posted by Michaila Pirie in Search on 10 February 2016

Tags: adwords, google, paid search

Google AdWords has a diverse range of features, reporting tools and overall marketing dynamics which can often seem slightly overwhelming and perplexing at times. Therefore, we have compiled a list of frequently asked questions and answers, in order to clarify any ambiguity about Google AdWords and aid you in gaining the most out of your paid advertising efforts.

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4 Ways to drive more traffic to your website from Google

Posted by Prop Data in Search on 13 January 2016

Tags: adwords, google, google business, local search, paid search, seo

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website. 

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8 Benefits of Google AdWords

Posted by Michaila Pirie in Search on 11 November 2015

Tags: adwords, display ads, google, google adwords

Google is the largest search engine on the internet, making Google AdWords a highly beneficial online advertising platform for your real estate business. This is because it allows you, the advertiser, to reach new customers and grow your business within a budget that you’re comfortable with. Not only does AdWords allow full control over where your ads appear and to whom they appear, but it also enables you to track immediate results, highlighting your areas of weakness and success. Here are 8 benefits of using Google AdWords for your business.

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