Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Stand Out by Creating a Personal Brand

Posted by Megan Prior in Websites on 10 August 2017

Tags: branding, custom websites, internet marketing

Real estate is more competitive than ever before. Thanks to the advancements that technology has made to the industry; buyers, sellers, landlords and tenants now have thousands of agents to research and choose from online. With so many options available to them, how do you get prospective clients to pick you as the property professional they want to work with? 

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Is Your Property Website Secure?

Posted by Keisha Singh in Websites on 27 September 2016

Tags: internet marketing

In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.

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7 Property Website Essentials

Posted by Keisha Singh in Websites on 13 September 2016

Tags: Custom Homepage, content marketing, custom websites, design, mobi, mobile web

The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.

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Property Search on the Move

Posted by Keisha Singh in Websites on 13 July 2016

Tags: custom websites, mobi, mobile web

2016 has heralded a giant leap toward a more integrated and streamlined mobile generation. Smartphones have evolved to become an important factor in our daily lives as they effortlessly deliver a broad range of services that previously seemed impossible such as, banking and shopping from the palm of our hands. The property market has also greatly benefitted from this ‘leap’ as it has enabled real estate companies to provide their website visitors with a truly mobile property search experience.

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Mobi vs Responsive: The Best Option For Your Real Estate Business

Posted by Michaila Pirie in Websites on 07 July 2016

Tags: custom websites, mobi

Optimising your real estate website for mobile devices has become crucial in today’s digital savvy market, with mobile devices making up for over 50% of total website traffic. However, there are different options available in the mobile arena and this can lead to some confusion about which method works best. Therefore, this brings us to the question of whether it is best to switch to a responsive website design or develop a separate mobi website.

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10 Reasons to upgrade to the Prop Data Starter Package

Posted by Louise Germishuys in Websites on 19 October 2015

Tags: analytics, branding, design, google analytics, online marketing

A successful real estate website provides prospective clients with a superior property search facility, great content, and beautiful design that is perfectly aligned with your corporate identity. Your website is the first point of contact that your prospective clients will have with your brand and it is therefore imperative to make a lasting impression. 

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Are you ready for Google’s mobile-friendly algorithm update?

Posted by Louise Germishuys in Websites on 13 April 2015

Tags: design, google, internet marketing, marketing, online marketing, website update

In a few days' time, Google will make a major change to their mobile search algorithm. The change, due to be released on 21 April, will affect mobile search only and is expected to be the biggest change to date. After this change is implemented, mobile-friendly websites will enjoy higher ranking within mobile search results.

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