In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.
The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.
People want information and services and they want it on the go. Mobile devices now make up over 50% of total website traffic, making mobi sites an essential tool for promoting your real estate business and ultimately generating high-quality leads.
2016 has heralded a giant leap toward a more integrated and streamlined mobile generation. Smartphones have evolved to become an important factor in our daily lives as they effortlessly deliver a broad range of services that previously seemed impossible such as, banking and shopping from the palm of our hands. The property market has also greatly benefitted from this ‘leap’ as it has enabled real estate companies to provide their website visitors with a truly mobile property search experience.
Optimising your real estate website for mobile devices has become crucial in today’s digital savvy market, with mobile devices making up for over 50% of total website traffic. However, there are different options available in the mobile arena and this can lead to some confusion about which method works best. Therefore, this brings us to the question of whether it is best to switch to a responsive website design or develop a separate mobi website.
A successful real estate website provides prospective clients with a superior property search facility, great content, and beautiful design that is perfectly aligned with your corporate identity. Your website is the first point of contact that your prospective clients will have with your brand and it is therefore imperative to make a lasting impression.
The main aim of your website should be to provide your potential clients with a superior property search experience. Your website should become a one-stop property solution filled with useful resources that will encourage your clients to click to more options and spend some time on your website.
In a few days' time, Google will make a major change to their mobile search algorithm. The change, due to be released on 21 April, will affect mobile search only and is expected to be the biggest change to date. After this change is implemented, mobile-friendly websites will enjoy higher ranking within mobile search results.
With just over 80% of property searches starting online, it is vital to treat each of your property listings like a work of art. First impressions last, so ensure a positive experience for your target audience by providing them with high quality listings.
Your website is the cornerstone of your real estate agency’s online marketing strategy, so your next website redesign requires careful planning as there are some hidden pitfalls that you need to be aware of. With a good service provider on your side, this process doesn't have to be difficult.