Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Use Facebook Ads To Target Your Real Estate Audience

Posted by Michaila Pirie in Social on 14 March 2017

Tags: facebook, social media

Are you curious about the adverts you’ve been seeing in your Facebook News Feed? Have you ever considered diversifying your real estate advertising strategy by taking advantage of Facebook’s advertising options? With over 5 new profiles created every second, and with over 1.8billion users, Facebook allows real estate agencies the perfect opportunity to get their ads in front of their desired target audience at a very cost effective price. 

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5 Facebook Benefits for Real Estate

Posted by Janice Naidoo in Social on 07 March 2017

Tags: facebook, online marketing, social media

The era of buying print advertising space with the hope of creating brand awareness and generating leads has passed. Now days the majority of buyers, tenants, landlords and sellers are starting their search for a local estate agent or property, online. Therefore, as a tech savvy real estate brand, your marketing objectives should be to create a dominant online presence wherever your prospective clients are starting their search online – whether it is on Google, YouTube, property portals, or via email and social media channels. 

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Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

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8 Tips to Create an Effective Facebook Content Plan

Posted by Janice Naidoo in Social on 18 October 2016

Tags: facebook, marketing, online marketing

Whether your goal on Facebook is to generate leads, connect with prospective home-buyers, foster business relationships or simply build your brand's image - having a strategy will enable you to effectively make the most of your business page. However, there are several factors that assist in contributing to a successful Facebook content plan.

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Connect With Your Clients Through Your Facebook Page

Posted by Janice Naidoo in Social on 09 October 2016

Tags: facebook, social media

To gain a competitive edge in the real estate market, or to simply keep up with the rest of the pack, real estate agents should utilise social media. The use of social media provides an effective way to further connect with clients and boost real estate marketing efforts. For real estate agencies, Facebook is arguably the best social media platform used and with over 1.3 billion members worldwide, it remains the largest social networking site.

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Social Media Image Dimensions: The Ultimate Guide

Posted by Louise Germishuys in Social on 24 August 2015

Tags: branding, facebook, internet marketing, linkedin, social media, twitter, youtube

If you want your social media images to make an impact, it is vital to ensure that your pages boast beautiful design elements that are representative of your brand. Fuzzy images that are cut off will look unprofessional and will have a negative impact on the way potential clients perceive your brand. Avoid this situation entirely by ensuring that you are clued up on ideal image dimensions for your social media pages. 

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