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An Evolving Brand : Case Study

Posted by Prop Data in Creative on 15 November 2017

Tags: branding, design

There’s a good reason that you don’t wear bell bottoms or tie-dye t-shirts anymore. Fashion changes and you would look really odd walking around, contemporary society, in something so dated (Disclaimer: tie-dye t-shirts may never have been fashionable). Your brand, like anything that is designed, will also become dated over time. It’s vital to work with a studio and evolve your brand as your audience's expectations change.

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The Art of Creating an Unforgettable Real Estate Brand

Posted by Megan Prior in Creative on 08 November 2017

Tags: branding, design

Every single real estate business has a unique story to tell. Whether it be different services, values, management or the niche they specialize in - no one is the same. When you tell your story, you are presenting yourself to the public in a way that will differentiate your real estate business from your competitors. To effectively convey your message and to build a powerful real estate brand, you must first determine who you are as a business and then back it up with a memorable visual brand identity.

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7 Real Estate Web Design Predictions for 2017

Posted by Keisha Singh in Creative on 29 November 2016

Tags: branding, design

The constant and rapid evolution of technology, ideas and designs have seen real estate websites come a long way since Prop Data launched its first website back in 1999. Therefore, as 2016 draws to an end and the New Year fast approaches, we decided to take a look into the future and identify the 7 most pronounced web design trends we anticipate for the real estate industry in 2017.

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The Do's and Don'ts of Real Estate Branding

Posted by Keisha Singh in Creative on 14 November 2016

Tags: branding, design, tips

Building a strong real estate brand that effectively appeals to your target market and clearly differentiates you from your competitors, is one of the most important investments for any estate agency. Therefore, whether you are creating a new brand from scratch or redeveloping an existing one, you need to consider a few simple branding ‘do’s and don'ts’.

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What’s The Point of Real Estate Branding?

Posted by Keisha Singh in Creative on 07 November 2016

Tags: creative showcase, marketing

Branding is largely thought to be the logo design of a business and although this is an important element, a brand is so much more than this. Branding involves the entire process of creating a unique identity for your real estate company in the consumer’s mind with the aim of differentiating yourself in the marketplace to attract and retain loyal customers. Therefore, in today’s hyper-competitive real estate market - where you can only differentiate yourself by your service delivery and your brand - effective branding is more important to the success of your company than ever before. 

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The Role Of Colour In Branding

Posted by Michaila Pirie in Creative on 16 March 2016

Tags: branding, design

Colour plays a vital role in how we experience the world, which is why colour is essential for establishing a sound corporate identity. Colours are the main backbone of a strong and easily recognisable brand as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct brand colours for your real estate business can have a significant impact on your overall success. 

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Importance Of A Well-Designed Real Estate Logo

Posted by Louise Germishuys in Creative on 09 March 2016

Tags: design, internet marketing

Logos are a crucial aspect of marketing. As your real estate business' major graphical representation, a logo cements your brand and becomes the single most visible element of your company within your target market. A well designed logo is a vital part of your marketing strategy and careful planning and implementation is necessary. A professional logo that truly captures the essence of your business will build trust and make it more likely for prospective clients to partner with you.        

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Why Professional Website Design Is Important

Posted by Michaila Pirie in Creative on 02 March 2016

Tags: branding, creative articles, design

In today’s ever changing world, visual communication is becoming increasingly important. The human brain processes imagery much faster than words and most of the information we consume is through visuals. Your real estate website should convey your brand/message and impactful visuals are the best way to do so. Appearance matters, which is why professional website design is a crucial part of being successful online.

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Avoiding Real Estate Brand Dilution

Posted by Prop Data in Creative on 15 December 2014

Tags: branding, creative articles

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing strategy. It is of vital importance to work with a branding / creative agency that understands real estate marketing and is capable of executing your branding strategy across all media.

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