Your company profile page is one of the most critical and frequently visited pages on your real estate website. When potential clients are deciding on whether or not to work with your business, they first want to know who you are, what you do and how your real estate services will benefit their property search or sale experience. Therefore, your company profile page provides an opportunity to connect with prospects, stand out from other players in the market and build your credibility as a real estate brand.
Before you launch an expensive digital advertising campaign to drive more traffic to your website and generate more leads, you should first look at improving your website’s conversion rate. Conversion rate optimisation (CRO), is the process of making changes to your website to provide your visitors with an improved online property search experience with the purpose of ultimately improving the rate at which your website visits are converted into high quality leads. CRO is a relatively untapped real estate marketing opportunity and works on the premise that the more you improve the potential buyer or tenant’s experience on your website, the more leads you will generate. There are many factors that affect a website’s conversion rate, however, by simply improving the quality and quantity of content published on your website, you can greatly increase conversions and generate more leads without blowing your marketing budget.
The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information.
The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing.
The content you publish on your property website is the most valuable asset to your real estate brand’s online presence. Firstly, good content will better engage your website visitors, keep them on your website for longer, improve the number of page views, reduce your website’s bounce rate and ultimately improve your website’s conversion rate and result in more high quality leads. Secondly, original content that is property related and geographically specific to your areas of operation will also boost your search engine visibility and drive high quality traffic to your website from Google and other major search engines. Finally, informative content will not only educate your website visitors but it will help position your real estate brand as a local property expert and a valuable online resource for local property information.
With the rise of Google, there has been advanced developments in its ability to deliver a wide spectrum of services to a range of businesses. One of these developments include, Google My Business, an effective tool for businesses, including real estate companies, to increase business visibility online.
Enabling prospective clients to see your properties and interact with your brand requires a strong online presence. If you already have an impressive SEO-friendly real estate website, it is time to expand your footprint and syndicate to property portals and online classifieds as well. South Africa's two largest property portals, Property 24 and Private Property, are often the starting point for many buyers when they start their property hunt. Optimise your listings to improve your rankings and make them stand out. Here's how.
If you manage your real estate company's Facebook page, it is inevitable that you will encounter negative comments from fans at some stage. While this can be a big shock, especially if the comment is unjustified, it is vital to remain calm and tackle the issue head on. If handled correctly, the situation can easily be defused and can even help to boost brand loyalty and client retention. Here are a few tips to help you handle this dreaded situation effectively.
Getting traffic to your real estate website is essential, but if your website visitors are not converting into high quality leads it is vital to investigate why and remedy it as soon as possible. Without your website visitors converting, your online marketing efforts are in peril. A high conversion rate depends on various factors - from piquing the interest of website visitors to the ease the conversion process. Here are a few tips on how to improve your real estate website's conversion rate.
Do your new year's resolutions include improving your online marketing strategy? If you are planning on paying special attention to content marketing, your Facebook page should definitely form part of the planning. Persuading Facebook users to click the "Like" button on your page requires a lot of time, patience and a well thought out strategy. Here are a few tips on how to make your real estate Facebook page more likeable this year.