Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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5 Ways to Boost your Website’s Conversion Rate in 2017

Posted by Keisha Singh in Content on 17 January 2017

Tags: content marketing, online marketing

The basis of a successful online marketing plan is to drive high volumes of traffic to your website and convert those visitors into high quality leads. Your website’s conversion rate is the proportion (or percentage) of website visitors that take a desired action that can include anything from enquiring about a property listing; downloading a document; signing up for your email newsletter or property email alerts service or any other action that requires more than simple page browsing. 

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The Value of Your Property Website’s Content

Posted by Keisha Singh in Content on 20 September 2016

Tags: content marketing

The content you publish on your property website is the most valuable asset to your real estate brand’s online presence. Firstly, good content will better engage your website visitors, keep them on your website for longer, improve the number of page views, reduce your website’s bounce rate and ultimately improve your website’s conversion rate and result in more high quality leads. Secondly, original content that is property related and geographically specific to your areas of operation will also boost your search engine visibility and drive high quality traffic to your website from Google and other major search engines. Finally, informative content will not only educate your website visitors but it will help position your real estate brand as a local property expert and a valuable online resource for local property information.

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Improve your rankings on property portals

Posted by Louise Germishuys in Content on 03 February 2016

Tags: property portals

Enabling prospective clients to see your properties and interact with your brand requires a strong online presence. If you already have an impressive SEO-friendly real estate website, it is time to expand your footprint and syndicate to property portals and online classifieds as well. South Africa's two largest property portals, Property 24 and Private Property, are often the starting point for many buyers when they start their property hunt. Optimise your listings to improve your rankings and make them stand out. Here's how.

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Turn Unhappy Facebook Fans Into Brand Ambassadors

Posted by Louise Germishuys in Content on 26 January 2016

Tags: content marketing, facebook, social media

If you manage your real estate company's Facebook page, it is inevitable that you will encounter negative comments from fans at some stage. While this can be a big shock, especially if the comment is unjustified, it is vital to remain calm and tackle the issue head on. If handled correctly, the situation can easily be defused and can even help to boost brand loyalty and client retention. Here are a few tips to help you handle this dreaded situation effectively.

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Improve your real estate website's conversion rate

Posted by Louise Germishuys in Content on 20 January 2016

Tags: content marketing, social media

Getting traffic to your real estate website is essential, but if your website visitors are not converting into high quality leads it is vital to investigate why and remedy it as soon as possible. Without your website visitors converting, your online marketing efforts are in peril. A high conversion rate depends on various factors - from piquing the interest of website visitors to the ease the conversion process. Here are a few tips on how to improve your real estate website's conversion rate.

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How to be more likeable in 2016 

Posted by Louise Germishuys in Content on 06 January 2016

Tags: content marketing, facebook, social media

Do your new year's resolutions include improving your online marketing strategy? If you are planning on paying special attention to content marketing, your Facebook page should definitely form part of the planning. Persuading Facebook users to click the "Like" button on your page requires a lot of time, patience and a well thought out strategy. Here are a few tips on how to make your real estate Facebook page more likeable this year. 

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10 Great sources for unique real estate content

Posted by Louise Germishuys in Content on 18 November 2015

Tags: content marketing, facebook, internet marketing, online marketing

Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant content on a regular basis with the aim of driving profitable customer action. It can be challenging to come up with unique real estate content regularly, but here are a few great sources that will provide you with inspiration on those days that writing seems impossible.

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10 Benefits of Content Marketing

Posted by Louise Germishuys in Content on 04 November 2015

Tags: content marketing, internet marketing, marketing, online marketing, social media

Content marketing allows you to turn potential clients into high quality leads without the hard sell. It is a gradual process that starts with creating great content that is informative and adds value. By adding value to the lives of your potential clients, you are slowly but surely gaining their trust and persuading them to make use of your services. Still not convinced that content marketing is necessary for your real estate business? Here are some of the benefits of content marketing.

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