Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Be Authentic on Social Media

Posted by Prop Data in Social on 16 August 2017

Tags: branding, content marketing, facebook, linkedin, social media

Social media is fast becoming one of the most effective ways for successful estate agents to reach and engage with potential clients, as more and more people are using Instagram, LinkedIn, Twitter and Facebook to research and assess which property professional they want to work with. Therefore, in order for an estate agent to effectively compete for new business and remain relevant in today’s social media driven marketplace, it is vital that every estate agent creates, maintains and promote their own personally branded pages, on one or more of the major social media channels. 

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Nurturing Leads through Automated Email Marketing  

Posted by Prop Data in Email on 06 June 2017

Tags: Automated Newsletter, email alert, email marketing, email newsletter

Lead nurturing is one of the most important keys to your real estate marketing success. To avoid leads going cold and potentially losing out on a future sole mandate, sale or rental you have to nurture your leads by keeping in regular contact with all your prospective clients and cultivate a personal relationship with each and every one of them. 

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The 5 Benefits of Property Listing Syndication 

Posted by Prop Data in Syndication on 10 May 2017

Tags: syndication

Syndication has enabled estate agents to capture a property listing once and then, with a single click of a button, automatically publish that listing on multiple property portals. Therefore, syndication is an important method of marketing a property listing online and offers several benefits to your real estate business.

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Homebuyers Don’t Need Your Real Estate Website – So Make Them Want It

Posted by Prop Data in Content on 11 April 2017

Tags: content marketing, email marketing, google adwords, local search, property portals

The number of buyers who are finding their dream home online, without the direct assistance of an estate agent, is higher than ever before.The estate agent is no longer the gatekeeper to property information as the internet has empowered today’s homebuyers and given them free and easy access to information. 

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Hyperlocal Marketing: The Best Way to Differentiate Your Real Estate Brand

Posted by Prop Data in Search on 04 April 2017

Tags: content marketing, creative articles, display ads

In today’s hyper competitive real estate market it is now more important than ever to differentiate yourself from your competitors. To stand out from the crowd and become the agent or real estate brand with the most signs in the ground, it is important to create a dominant presence in your specific neighbourhood and be perceived as the local real estate authority in your community. The easiest way to accomplish this is through hyperlocal marketing. 

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A New Window To Feeds

Posted by Prop Data in Syndication on 20 April 2016

Tags: syndication, website update

Up until now, managing inbound and outbound data feeds has been a very cumbersome, confusing and time consuming exercise for most Estate Agents as they lacked access to feed log information. In fact, they’ve been kept totally in the dark. Barring contacting our Support Centre, it has been virtually impossible for an Estate Agent to know if or when Prop Data received a listing from a 3rd party software system and whether or not it was successfully published on their company website and the major property portals.

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4 Ways to drive more traffic to your website from Google

Posted by Prop Data in Search on 13 January 2016

Tags: adwords, google, google business, local search, paid search, seo

While Google returns a single page of search results each time a prospective client conducts a search, there is a lot happening in the background that advertisers should be aware of. Google search result pages are made up of a mixture of services, including paid search, organic search, Google My Business and Google Knowledge Graph. Taking a proactive approach and ensuring that you make the most of each service will help you to maximise brand exposure and make it easier and more likely to generate high quality leads. Here are a few tips on how to drive more traffic from Google to your real estate website. 

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Avoiding Real Estate Brand Dilution

Posted by Prop Data in Creative on 15 December 2014

Tags: branding, creative articles

Making sure that your real estate brand remains consistent is key in ensuring that your market perceives your brand in line with your marketing strategy. It is of vital importance to work with a branding / creative agency that understands real estate marketing and is capable of executing your branding strategy across all media.

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