Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Use Paid Search to Reach your Clients

Posted by Michaila Pirie in Search on 14 February 2017

Tags: adwords, google adwords, paid search

Paid Search is a cost effective and highly scalable form of online advertising which is designed to connect you with clients who are actively searching online for your properties and services. This is because Paid Search platforms enable you to bid on a cost-per-click basis for advert placements within the search engine results pages, by allowing you to sponsor a list of keywords related to your real estate business. Therefore, whenever a prospective customer uses a search engine to search for your services, your advert may be shown in the search results. 

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Promote Your Real Estate Business through Facebook Ads

Posted by Michaila Pirie in Social on 24 October 2016

Tags: facebook, social media

Facebook is the second most visited website in the world and according to Facebook’s internal numbers, the average person spends between 20-40 minutes per day browsing the platform. Therefore, a large number of prospective customers are browsing through the content on Facebook each day, providing prime opportunities for real estate businesses to market their services through the use of Facebook Ads. 

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7 Ways To Better Manage And Convert Your Leads

Posted by Michaila Pirie in Management on 23 August 2016

Tags: custom websites, marketing

Real estate agencies spend a significant amount of time and money on both their traditional and digital marketing efforts in order to reach, engage and ultimately convert prospective property buyers, tenants, landlords and sellers into high quality leads. However, despite the high cost and considerable effort that goes into the acquisition of a lead through various marketing and advertising activities, such as boards; show-houses; newspaper adverts; brochures; property portals; websites and email newsletters, to name but a few, many real estate companies fail to effectively manage their leads and as a direct result they miss out on many opportunities to convert their leads into a deal.

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Capture Once. Publish Everywhere.

Posted by Michaila Pirie in Management on 17 August 2016

Tags: internet marketing

In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.

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Mobi vs Responsive: The Best Option For Your Real Estate Business

Posted by Michaila Pirie in Websites on 07 July 2016

Tags: custom websites, mobi

Optimising your real estate website for mobile devices has become crucial in today’s digital savvy market, with mobile devices making up for over 50% of total website traffic. However, there are different options available in the mobile arena and this can lead to some confusion about which method works best. Therefore, this brings us to the question of whether it is best to switch to a responsive website design or develop a separate mobi website.

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The Role Of Colour In Branding

Posted by Michaila Pirie in Creative on 16 March 2016

Tags: branding, design

Colour plays a vital role in how we experience the world, which is why colour is essential for establishing a sound corporate identity. Colours are the main backbone of a strong and easily recognisable brand as colours can subconsciously communicate a brand’s promise to its customers. Choosing the correct brand colours for your real estate business can have a significant impact on your overall success. 

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Why Professional Website Design Is Important

Posted by Michaila Pirie in Creative on 02 March 2016

Tags: branding, creative articles, design

In today’s ever changing world, visual communication is becoming increasingly important. The human brain processes imagery much faster than words and most of the information we consume is through visuals. Your real estate website should convey your brand/message and impactful visuals are the best way to do so. Appearance matters, which is why professional website design is a crucial part of being successful online.

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Google AdWords: Frequently Asked Questions

Posted by Michaila Pirie in Search on 10 February 2016

Tags: adwords, google, paid search

Google AdWords has a diverse range of features, reporting tools and overall marketing dynamics which can often seem slightly overwhelming and perplexing at times. Therefore, we have compiled a list of frequently asked questions and answers, in order to clarify any ambiguity about Google AdWords and aid you in gaining the most out of your paid advertising efforts.

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8 Benefits of Google AdWords

Posted by Michaila Pirie in Search on 11 November 2015

Tags: adwords, display ads, google, google adwords

Google is the largest search engine on the internet, making Google AdWords a highly beneficial online advertising platform for your real estate business. This is because it allows you, the advertiser, to reach new customers and grow your business within a budget that you’re comfortable with. Not only does AdWords allow full control over where your ads appear and to whom they appear, but it also enables you to track immediate results, highlighting your areas of weakness and success. Here are 8 benefits of using Google AdWords for your business.

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