Become an online marketing guru. Prop Data Knowledge offers you free advice, guides, check lists and infographics on how to market real estate on the internet.

Is Your Property Website Secure?

Posted by Keisha Singh in Websites on 27 September 2016

Tags: internet marketing

In an effort to improve website security, Prop Data will be rolling out SSL certificates to all client websites - an upgrade that will see each website integrated with enhanced security that will better protect your online information, heighten customer trust, improve website functionality and boost your visibility on the search engines.

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The Value of Your Property Website’s Content

Posted by Keisha Singh in Content on 20 September 2016

Tags: content marketing

The content you publish on your property website is the most valuable asset to your real estate brand’s online presence. Firstly, good content will better engage your website visitors, keep them on your website for longer, improve the number of page views, reduce your website’s bounce rate and ultimately improve your website’s conversion rate and result in more high quality leads. Secondly, original content that is property related and geographically specific to your areas of operation will also boost your search engine visibility and drive high quality traffic to your website from Google and other major search engines. Finally, informative content will not only educate your website visitors but it will help position your real estate brand as a local property expert and a valuable online resource for local property information.

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7 Property Website Essentials

Posted by Keisha Singh in Websites on 13 September 2016

Tags: Custom Homepage, content marketing, custom websites, design, mobi, mobile web

The purpose of your real estate website is to distribute information, promote your property listings, position your real estate brand, communicate your marketing message and ultimately convert your website visitors into high quality leads. The aim is to effectively engage your prospective buyers, sellers, landlords and tenants on your website and encourage them to take action by picking up the phone, completing an online enquiry form, or signing up for your monthly email newsletter.

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7 Ways To Better Manage And Convert Your Leads

Posted by Michaila Pirie in Management on 23 August 2016

Tags: custom websites, marketing

Real estate agencies spend a significant amount of time and money on both their traditional and digital marketing efforts in order to reach, engage and ultimately convert prospective property buyers, tenants, landlords and sellers into high quality leads. However, despite the high cost and considerable effort that goes into the acquisition of a lead through various marketing and advertising activities, such as boards; show-houses; newspaper adverts; brochures; property portals; websites and email newsletters, to name but a few, many real estate companies fail to effectively manage their leads and as a direct result they miss out on many opportunities to convert their leads into a deal.

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Capture Once. Publish Everywhere.

Posted by Michaila Pirie in Management on 17 August 2016

Tags: internet marketing

In today’s fast paced digital real estate market, estate agencies are relying more and more on the convenience of technology to help reduce costs and make their businesses more efficient and easier to operate. However, it wasn’t that long ago that real estate agents listed a new mandate and were then forced to manually capture the listing several times on various different platforms.

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Property Search on the Move

Posted by Keisha Singh in Websites on 13 July 2016

Tags: custom websites, mobi, mobile web

2016 has heralded a giant leap toward a more integrated and streamlined mobile generation. Smartphones have evolved to become an important factor in our daily lives as they effortlessly deliver a broad range of services that previously seemed impossible such as, banking and shopping from the palm of our hands. The property market has also greatly benefitted from this ‘leap’ as it has enabled real estate companies to provide their website visitors with a truly mobile property search experience.

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Mobi vs Responsive: The Best Option For Your Real Estate Business

Posted by Michaila Pirie in Websites on 07 July 2016

Tags: custom websites, mobi

Optimising your real estate website for mobile devices has become crucial in today’s digital savvy market, with mobile devices making up for over 50% of total website traffic. However, there are different options available in the mobile arena and this can lead to some confusion about which method works best. Therefore, this brings us to the question of whether it is best to switch to a responsive website design or develop a separate mobi website.

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