An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify and differentiate you from your competition. To do this effectively here are 5 basic tips that will help your real estate logo achieve exactly this.
1. KEEP IT SIMPLE!
A simple logo design allows for easy recognition and allows your real estate logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. Although one might be tempted to create a beautiful and complex 3d logo, think about how this logo will reproduce on your for sale boards & office signage. A simple yet unique logo is high in impact and will thus greatly aid in your market identifying your real estate brand and more importantly remembering it!
2. MAKE IT UNIQUE
As mentioned a logo is there to differentiate yourself from your competition, and this is why it is vital to ensure that your logo is unique. This is the time to get creative! Sometimes the use of a font only logo, where your brand name is exposed to the market in a creative and unique way creates more impact than the use of an icon. But do not discount the effectiveness off a clever well thought out icon to represent your company!
3. CAREFUL WITH THOSE FONTS!
In order to ensure a clean well balanced logo impression it is advisable to stick to a maximum of 2 fonts. Make sure your brand name is clearly legible, just because you can read it does not mean that a potential home buyer driving past your for sale board will be able to!
4. ENSURE THAT ITS ENDURING
A mistake that a lot of designers make is to rely too much on current trends. Even though it is important that your logo appeals to your current buyers and sellers, it is important that it will still do so in 5 years from now.
5. ITS ALL ABOUT WHO YOU ARE
Besides acting as your identifying symbol a good logo has to reflect your real estate brand’s personality. Here is where tone is so important. The use of colour, font style, etc. plays a major part in how your clients perceive what your real estate brand stands for, and as brand loyalty is hugely dependent on emotional factors it is important to get this right.
Although the logo design process is unique to each project and many more factors are relevant when designing one, these basic 5 topics is a good foundation to start from. If you feel that your current logo falls slightly short when compared to these maybe its time to consider updating it!